European Marketing Communications Lead — Purification Tech

Ecolab; United States; Remote; USD 90,000 - 125,000; Full time

Job summary

Ecolab is seeking a Marketing Communications Manager for Europe to adapt global Purification Technologies strategies for European markets, driving qualified leads and pipeline growth through localized content and campaigns across traditional and digital channels.

The role partners with regional product marketing, commercial, and digital teams, ensuring compliance with European regulations, language needs, and data privacy, while aligning regional plans with the global strategy.

Qualifications

• Bachelor’s degree minimum.
• Minimum of 5 years of relevant experience.
• Fluent in English.
• Ability and willingness to travel within Europe and occasionally to the U.S. as required.

Responsibilities

• Adapt and implement the annual marketing communications strategies set by the Senior Marketing Communications Manager for PT industries, into a European activation plan with clear lead generation targets.
• Execute the regional plan across existing and new communication channels along the customer journey, and flag European market insights that should shape the next global planning cycle.
• Localize and extend the global marketing content strategy for European audiences, supporting target industry and thought leadership positioning that drives regional demand.
• Source regional proof points and customer stories, test material efficacy in market, and report results against agreed metrics.
• Bring new and emerging content ideas forward to the Senior Marketing Communications Manager where they can strengthen the wider plan.
• Serve as the regional marketing communications expert and advisor for Europe, partnering with the global Product Management team and regional commercial team; add value to campaigns through data- and fact-driven channel and message recommendations suited to European buyers.
• Leverage global Product Management and campaign deliverables to identify the best channels and mediums to reach regional target audiences, and champion best practices for those channels.
• Identify complex, customer-facing issues surfacing in European markets and advise regional leadership and the Senior Marketing Communications Manager; support customer communications and change management strategies in region, ensuring messaging stays consistent with the global position.
• Participate in cross-functional teams within Ecolab, representing the European perspective and spotting opportunities to link communications efforts across programs or businesses so regional resources are used to optimize reach and impact.

Skills

Digital marketing

Content creation

Product launches

Analytics

Measurement & optimization

Demand generation

Lead nurture

Customer communications

Change management

Project management

Budget management

Marketing communications planning

Education

Bachelor's degree

Job description

Ecolab is seeking a Marketing Communications Manager for Europe to adapt global Purification Technologies strategies for European markets, driving qualified leads and pipeline growth through localized content and campaigns across traditional and digital channels.

The role partners with regional product marketing, commercial, and digital teams, ensuring compliance with European regulations, language needs, and data privacy, while aligning regional plans with the global strategy.