Email & SMS Campaign Lead (AI-Driven, Remote)

CSC Generation Enterprise; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Paid time off

401(k) match

Medical/dental/vision

Employee discounts

Job summary

Sur La Table is seeking an Email & SMS Specialist to own the end-to-end lifecycle of campaigns — calendaring, creative build, testing, deployment, and performance analysis. This role sits at the intersection of brand marketing, CRM, and ecommerce, ensuring every send is on-brand, on-time, and driving measurable engagement.

As Email & SMS Specialist, you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements.

Qualifications

• Bachelor's degree or equivalent.
• 1–3 years of hands-on email marketing experience.
• Proven experience using generative AI tools or AI features within email/SMS platforms.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
• Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR).
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.

Responsibilities

• Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
• Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
• Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
• Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
• Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
• Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
• Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
• Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
• Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.
• Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

Skills

Email marketing

AI tools knowledge

Analytics

Segmentation

A/B testing

Campaign management

Regulatory compliance

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Emarsys

Wunderkind

Google Analytics

Heap

Adobe Suite

Canva

HTML/CSS email coding

Job description

Sur La Table is seeking an Email & SMS Specialist to own the end-to-end lifecycle of campaigns — calendaring, creative build, testing, deployment, and performance analysis. This role sits at the intersection of brand marketing, CRM, and ecommerce, ensuring every send is on-brand, on-time, and driving measurable engagement.

As Email & SMS Specialist, you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements.