CRM Specialist: End-to-End Email & SMS Growth

Levain Bakery; New York (NY); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health, Vision, Dental Insurance

401K with company match

14 weeks paid parental leave

4 weeks paid time off

Commuter benefits

Bike-share reimbursement

Employer-funded Healthcare Reimburse-?

Job summary

Levain Bakery in New York City is seeking a CRM Specialist to join our growth team. You’ll own the day-to-day execution of email and SMS campaigns across our direct-to-consumer channels, ensuring accurate QA, scheduling, and performance tracking.

You'll collaborate with design, copy, development, and analytics to optimize lifecycle programs, maintain healthy automations, and drive engagement, retention, and revenue across DTC, Corporate, Catering, and the Cookie Club.

Qualifications

• 1–2 years hands-on email and/or SMS marketing experience at a direct-to-consumer brand
• Experience shipping campaigns end-to-end — briefs, build, QA, deployment, and post-send reporting
• Ability to build audiences and segments from a brief without a technical spec
• Comfort with reporting and analysis: pulling numbers and explaining changes
• Strong organizational skills and attention to detail
• Bachelor’s degree or equivalent practical experience

Responsibilities

• Build and deploy email and SMS campaigns end-to-end in Klaviyo: audience setup, links, UTMs, render testing, scheduling, and QA
• Maintain CRM calendar and coordinate with design, ecommerce, and web teams
• Draft copy for recurring and evergreen sends within brand voice
• Support campaign production across DTC, Corporate, Catering, Retail, and Subscription (Levain Cookie Club)
• Keep automated flows healthy: monitor performance, fix issues, manage segments
• Own recurring CRM reporting across email and SMS; run A/B tests and analyze results
• Lead cross-functional collaboration on CRM initiatives and calendar management

Skills

Email marketing

SMS marketing

Campaign management

Analytics

Education

Bachelor's degree or equivalent

Tools

Klaviyo

Braze

Iterable

Attentive

Bluecore

Salesforce Marketing Cloud

Shopify

Job description

Levain Bakery in New York City is seeking a CRM Specialist to join our growth team. You’ll own the day-to-day execution of email and SMS campaigns across our direct-to-consumer channels, ensuring accurate QA, scheduling, and performance tracking.

You'll collaborate with design, copy, development, and analytics to optimize lifecycle programs, maintain healthy automations, and drive engagement, retention, and revenue across DTC, Corporate, Catering, and the Cookie Club.