Email & SMS Campaign Architect

Darden; Orlando (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

Darden is seeking a CRM Analyst to support and advise senior leadership on Email and SMS initiatives, collaborating with ESP partners, brands, and Strategy to deploy campaigns. This role requires strong HTML and data-driven decision making, with a focus on high-volume campaigns across multiple channels.

The ideal candidate will have 1–3 years of experience in marketing initiatives, proficiency in Excel, and the ability to manage multiple campaigns and projects simultaneously.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–3 years' experience servicing high-volume marketing initiatives including email/SMS campaigns.
• Strong understanding of email/SMS marketing best practices and HTML experience.

Responsibilities

• Create and execute email campaigns with ESP partners and internal teams.
• Execute high-volume data-driven email campaigns and SMS campaigns.
• Lead day-to-day campaigns and trigger programs for email and SMS.
• Proofread, render, and QA email/SMS content prior to deployment.
• Maintain campaign calendars and ensure timely deployments.
• Extract and analyze data to support performance reviews for Senior Management.

Skills

Project management

Time management

HTML experience

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Excel

Email Service Provider (ESP) platforms

Job description

Darden is seeking a CRM Analyst to support and advise senior leadership on Email and SMS initiatives, collaborating with ESP partners, brands, and Strategy to deploy campaigns. This role requires strong HTML and data-driven decision making, with a focus on high-volume campaigns across multiple channels.

The ideal candidate will have 1–3 years of experience in marketing initiatives, proficiency in Excel, and the ability to manage multiple campaigns and projects simultaneously.