Analyst, CRM

Darden Restaurants Inc.; Orlando, Northern (FL, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Darden Restaurants Inc. in Orlando is seeking a CRM Analyst to support email and SMS initiatives, advising senior leaders and coordinating with external partners.

The role centers on developing email campaigns (HTML), executing high-volume deployments, and performing post-campaign analysis. You will work with ESP partners, brand and strategy teams to craft data-driven campaigns, manage calendars, troubleshoot rendering, QA, and ensure deliverability and CAN-SPAM compliance.

Qualifications

• Background in email campaign development, HTML, execution and post-campaign analysis.
• Ability to manage multiple projects and work with senior management and external partners.
• Detail-oriented with rendering checks and QA for campaigns.

Responsibilities

• Collaborate with ESP partners, brand teams, and strategy to create and deploy email campaigns.
• Execute high-volume, data-driven email campaigns and SMS campaigns.
• Lead day-to-day campaign development and trigger programs for email/SMS.
• Proofread emails and perform rendering checks prior to deployment.
• Troubleshoot issues and provide end-to-end QA.
• Code emails using assets and build single-step journeys.
• Manage campaign calendar and deployment schedule.
• Coordinate across teams to ensure on-time deployments.
• Analyze performance and prepare decks for senior management.
• Ensure CAN-SPAM compliance and deliverability monitoring.
• Utilize SQL to extract/analyze data.
• Edit/troubleshoot HTML for proper structure.
• Lead small projects as needed.

Skills

Email campaign development

HTML

SQL

Campaign analysis

Project management

Job description

# Analyst, CRM1000 Darden Center Dr, Orlando FL 32837## Job DescriptionJOB OVERVIEW:The *CRM Analyst* is responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives. This is a high visibility position requiring significant interaction with Senior Management and external vendor partners while working on daily campaign deployments as well as small projects. The ideal candidate will have a background with an emphasis in email campaign development (HTML), execution, post-campaign analysis, and independent decision making. This position requires a collaborative, solution-oriented mindset, and a person who is skilled and experienced in developing email campaigns, and can manage multiple projects at a time.ROLES AND RESPONSIBILITIES:- Work with ESP partners, creative agencies, Darden Brand teams and Darden Strategy team to create and execute email campaigns that drive business impact- Execute a high volume of data-driven, dynamic email campaigns- Execute SMS campaigns including broadcasts, mobile wallet offers, and automated messages- Lead tactical development behind day-to-day campaigns as well as the overall trigger programs for both email and SMS- Proofread and perform rendering checks on all campaigns prior to deployment, utilizing utmost attention to detail- Troubleshoot rendering issues and provide end-to-end QA support- Build and code emails using agency-provided creative assets- Build and develop single-step email campaign journeys- Manage campaign calendar and deployment schedule to ensure deadlines are consistently met- Manage and track day-to-day activities across open projects, prioritizing work to be done each day, logging issues contributing to delays- Partner across teams to ensure projects are on track for on-time deployment- Become a super-user of email deployment platform- Support process documentation and enforcement of SOPs- Provide insightful recommendations to improve templates and approach to align to email best practices- Assist in the development of year-over-year and quarter-over-quarter campaign analysis decks to Senior Management- Ensure spam regulation compliance (CAN-SPAM)- Deliverability monitoring, raising concerns to brand and leadership as needed- Utilize SQL to extract, analyze, and manipulate data from database- Edit and troubleshoot HTML code to ensure proper structure, formatting, and functionality- Ensure email and mobile marketing best practices are met- Lead small scale projects as needed