Analyst, CRM

Darden; Orlando (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

Darden is seeking a CRM Analyst to support and advise senior leadership on Email and SMS initiatives, collaborating with ESP partners, brands, and Strategy to deploy campaigns. This role requires strong HTML and data-driven decision making, with a focus on high-volume campaigns across multiple channels.

The ideal candidate will have 1–3 years of experience in marketing initiatives, proficiency in Excel, and the ability to manage multiple campaigns and projects simultaneously.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–3 years' experience servicing high-volume marketing initiatives including email/SMS campaigns.
• Strong understanding of email/SMS marketing best practices and HTML experience.

Responsibilities

• Create and execute email campaigns with ESP partners and internal teams.
• Execute high-volume data-driven email campaigns and SMS campaigns.
• Lead day-to-day campaigns and trigger programs for email and SMS.
• Proofread, render, and QA email/SMS content prior to deployment.
• Maintain campaign calendars and ensure timely deployments.
• Extract and analyze data to support performance reviews for Senior Management.

Skills

Project management

Time management

HTML experience

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Excel

Email Service Provider (ESP) platforms

Job description

Job Overview

The CRM Analyst is responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives. This is a high visibility position requiring significant interaction with Senior Management and external vendor partners while working on daily campaign deployments as well as small projects. The ideal candidate will have a background with an emphasis in email campaign development (HTML), execution, post-campaign analysis, and independent decision making. This position requires a collaborative, solution-oriented mindset, and a person who is skilled and experienced in developing email campaigns, and can manage multiple projects at a time.

Roles And Responsibilities

• Work with ESP partners, creative agencies, Darden Brand teams and Darden Strategy team to create and execute email campaigns that drive business impact
• Execute a high volume of data-driven, dynamic email campaigns
• Execute SMS campaigns including broadcasts, mobile wallet offers, and automated messages
• Lead tactical development behind day-to-day campaigns as well as the overall trigger programs for both email and SMS
• Proofread and perform rendering checks on all campaigns prior to deployment, utilizing utmost attention to detail
• Troubleshoot rendering issues and provide end-to-end QA support
• Build and code emails using agency-provided creative assets
• Build and develop single-step email campaign journeys
• Manage campaign calendar and deployment schedule to ensure deadlines are consistently met
• Manage and track day-to-day activities across open projects, prioritizing work to be done each day, logging issues contributing to delays
• Partner across teams to ensure projects are on track for on-time deployment
• Become a super-user of email deployment platform
• Support process documentation and enforcement of SOPs
• Provide insightful recommendations to improve templates and approach to align to email best practices
• Assist in the development of year-over-year and quarter-over-quarter campaign analysis decks to Senior Management
• Ensure spam regulation compliance (CAN-SPAM)
• Deliverability monitoring, raising concerns to brand and leadership as needed
• Extract, analyze, and manipulate data from database
• Edit and troubleshoot HTML code to ensure proper structure, formatting, and functionality
• Ensure email and mobile marketing best practices are met
• Lead small scale projects as needed
• Develop and maintain project backlogs, regularly assessing priority to ensure business needs are met
• Create and manage a trigger and template maintenance process to ensure we are proactively addressing rendering issues and applying best practices
• Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking

Required Technical Skills

• Demonstrated experience working with an Email Service Provider to deploy email Campaigns
• Proficient in Excel: formulas, filters, and pivot tables

Other Key Qualifications

• Organization, project management, and time management skills with the ability to organize, plan, and follow-up with tasks
• Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task when necessary
• HTML experience
• Basic knowledge and understanding of data, insight, and strategy
• Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive level employees
• Ability to clearly and confidently communicate/present (verbal and written) key learnings and metrics whether that be by phone, email, virtual presentation, or in-person
• Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions
• Ability to work independently in a detail-oriented function and with minimal supervision
• Ability to build and maintain relationships, with a skill for conflict resolution

Required Education And Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field required
• 1-3 years’ experience servicing high volume marketing initiatives (inclusive of internship experience working in marketing)
• Experience has led to strong understanding of email / SMS marketing best practices

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