Email & SMS Campaign Analyst

Mills Fleet Farm e-Commerce Enterprises, LLC; Appleton (WI); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Fleet Farm is seeking an Email & SMS Marketing Coordinator to own the customer communications channel. You will partner with the Marketing team to plan, test, analyze, and optimize campaigns, ensuring messages reach the right customers at the right time and stay on brand.

This role emphasizes data-driven decision making, reporting, and collaboration across Marketing, CRM, and Loyalty. Proficiency with Excel, analytics tools, and marketing platforms will help translate campaign results into

Qualifications

• 2+ years of experience in email marketing, digital marketing, marketing analytics, CRM, or a related field.
• Experience with email or SMS campaigns and marketing analytics.
• Strong analytical and problem-solving skills with the ability to interpret data and make recommendations.
• Strong Excel skills and comfort working with spreadsheets and reporting.
• Excellent attention to detail and time-management skills.

Responsibilities

• Own the email and SMS channels and coordinate campaigns.
• Analyze performance and report insights to the Marketing team.
• Collaborate with Marketing and CRM to align messaging with promotions.
• Ensure communications are accurate, timely, and brand appropriate.
• Coordinate testing and optimization of campaigns.

Skills

Email marketing

Marketing analytics

CRM

Excel

Data analysis

Tools

Listrak

HubSpot

Google Analytics

Microsoft Excel

Smartsheet

CRM or marketing automation platforms

Job description

Fleet Farm is seeking an Email & SMS Marketing Coordinator to own the customer communications channel. You will partner with the Marketing team to plan, test, analyze, and optimize campaigns, ensuring messages reach the right customers at the right time and stay on brand.

This role emphasizes data-driven decision making, reporting, and collaboration across Marketing, CRM, and Loyalty. Proficiency with Excel, analytics tools, and marketing platforms will help translate campaign results into