CRM Campaigns Specialist: Email, SMS & Direct Mail

Tractor Supply; Brentwood (TN); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Life and disability insurance

Tuition reimbursement

Parental leave

Job summary

Tractor Supply is seeking a Customer Marketing Project Manager to drive email, SMS/Push, and direct mail campaigns from planning through execution. You will coordinate with Merchandising, Ecommerce, Digital Marketing, Loyalty Marketing, and Creative teams to align roadmaps and drive year-long plans.

The role emphasizes project management, cross-functional coordination, and data-driven reporting to leadership.

Qualifications

• 2+ years of retail marketing project management experience.
• Email experience is a plus but not required.

Responsibilities

• Manages campaign details with vendors to ensure flawless execution of email, SMS/Push, or direct mail campaigns.
• Owns CRM tasks such as campaign briefs, creative updates, promo code setup, invoicing, and store communications.
• Creates weekly leadership reports for marketing teams.
• Manages timelines and task lists to meet deadlines.
• Maintains up-to-date campaign calendar reflecting real-time updates.
• Leads weekly meetings with internal stakeholders and vendors.
• Keeps roadmap documentation updated for Customer Marketing and Analytics teams.
• Maintains training documents and tracks process changes.

Skills

Project management

Excel

PowerPoint

Word

CRM

Marketing automation

Education

Bachelor's degree

Tools

Project Management tools

CRM systems

Email platforms

Job description

Tractor Supply is seeking a Customer Marketing Project Manager to drive email, SMS/Push, and direct mail campaigns from planning through execution. You will coordinate with Merchandising, Ecommerce, Digital Marketing, Loyalty Marketing, and Creative teams to align roadmaps and drive year-long plans.

The role emphasizes project management, cross-functional coordination, and data-driven reporting to leadership.