Email & SMS Marketing Specialist — Remote

Artful Home; Madison (WI); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Employee assistance program

Employee discount

Flexible spending account

Health insurance

Life insurance

Paid time off

Referral program

Retirement plan

Vision insurance

Job summary

Guild Brands is seeking a Coordinator of Email & SMS Marketing to own the day-to-day execution of our email and SMS campaigns. You will build, QA, and deploy campaigns across two brands, partnering with marketing, creative, merchandising, and site teams to ensure every send is accurate, on-brand, and timely.

The role focuses on end-to-end campaign execution, calendar management, segmentation, personalization, and performance reporting, with a fully remote setup across the United States.

Qualifications

• Bachelor's degree preferred.
• 1–3 years of hands-on email marketing experience.
• Klaviyo experience preferred (campaign builds, scheduling, segmentation, reporting).
• Familiarity with SMS marketing platforms and campaign execution a plus.
• Sharp attention to detail and ability to catch issues before shipping.
• Analytical mindset with comfort pulling reports and identifying opportunities.
• Strong communication skills and ability to collaborate across teams.

Responsibilities

• Own end-to-end execution of email and SMS campaigns: builds, scheduling, targeting, QA, testing, deployment.
• Manage marketing calendar, coordinating requests, priorities, deadlines across teams.
• Execute segmentation, personalization, and lifecycle targeting to deliver relevant communications.
• Monitor campaign performance and maintain reporting on engagement and revenue impact.
• Manage the email/SMS request queue, resolve tickets and update stakeholders.

Skills

Attention to detail

Analytical mindset

Communication skills

Collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Klaviyo

Job description

Guild Brands is seeking a Coordinator of Email & SMS Marketing to own the day-to-day execution of our email and SMS campaigns. You will build, QA, and deploy campaigns across two brands, partnering with marketing, creative, merchandising, and site teams to ensure every send is accurate, on-brand, and timely.

The role focuses on end-to-end campaign execution, calendar management, segmentation, personalization, and performance reporting, with a fully remote setup across the United States.