Email Personalization Specialist — Hybrid, Contract-to-Hire

Insight Global; Irving (TX); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Insight Global is seeking a marketing specialist to own the personalization roadmap for email campaigns, driving 1:1 content to optimize customer engagement. You will define business rules for dynamic content and collaborate with IT and channel teams to ensure seamless data flows and MarTech integrations.

Ideal candidates bring 1–2+ years in high-volume email marketing with hands-on HTML/CSS experience, strong analytics, and proven A/B testing skills.

Qualifications

• 1–2+ years executing and QA-ing email marketing campaigns in high-volume environments
• 3+ years in marketing (email, CRM, loyalty or brand)
• Strong understanding of email personalization and customer engagement
• Technical aptitude to learn new marketing tech quickly
• Experience with HTML and CSS
• Strong analytical and problem-solving skills using campaign data
• Experience with A/B testing and applying insights
• Attention to detail and ability to manage multiple priorities
• Self-starter with interest in digital marketing trends and tech
• Strong collaboration and communication skills with evolving team structures

Responsibilities

• Own and execute the personalization roadmap to improve email KPIs and customer experience
• Develop and manage business rules for personalization tactics to ensure dynamic content displays correctly
• Manage resources and timelines for implementing personalization tactics with required assets
• Partner with channel owners and IT to manage data flows and MarTech integrations for data-driven personalization

Skills

Campaign QA

Email personalization

CRM marketing

Data-driven marketing

HTML & CSS

A/B testing

Analytics

Project management

Collaboration

Adaptability

Tools

HTML

CSS

Salesforce Marketing Cloud

Job description

Insight Global is seeking a marketing specialist to own the personalization roadmap for email campaigns, driving 1:1 content to optimize customer engagement. You will define business rules for dynamic content and collaborate with IT and channel teams to ensure seamless data flows and MarTech integrations.

Ideal candidates bring 1–2+ years in high-volume email marketing with hands-on HTML/CSS experience, strong analytics, and proven A/B testing skills.