Email Marketing Specialist

Insight Global; Irving (TX); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Insight Global is seeking a marketing specialist to own the personalization roadmap for email campaigns, driving 1:1 content to optimize customer engagement. You will define business rules for dynamic content and collaborate with IT and channel teams to ensure seamless data flows and MarTech integrations.

Ideal candidates bring 1–2+ years in high-volume email marketing with hands-on HTML/CSS experience, strong analytics, and proven A/B testing skills.

Qualifications

• 1–2+ years executing and QA-ing email marketing campaigns in high-volume environments
• 3+ years in marketing (email, CRM, loyalty or brand)
• Strong understanding of email personalization and customer engagement
• Technical aptitude to learn new marketing tech quickly
• Experience with HTML and CSS
• Strong analytical and problem-solving skills using campaign data
• Experience with A/B testing and applying insights
• Attention to detail and ability to manage multiple priorities
• Self-starter with interest in digital marketing trends and tech
• Strong collaboration and communication skills with evolving team structures

Responsibilities

• Own and execute the personalization roadmap to improve email KPIs and customer experience
• Develop and manage business rules for personalization tactics to ensure dynamic content displays correctly
• Manage resources and timelines for implementing personalization tactics with required assets
• Partner with channel owners and IT to manage data flows and MarTech integrations for data-driven personalization

Skills

Campaign QA

Email personalization

CRM marketing

Data-driven marketing

HTML & CSS

A/B testing

Analytics

Project management

Collaboration

Adaptability

Tools

HTML

CSS

Salesforce Marketing Cloud

Job description

Hybrid: Onsite Monday – Thursday, Friday Remote

Duration: 3-6 month contract to hire

Description:

• Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
• Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
• Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
• Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization

Qualifications:

• 1-2+ years of hands-on experience executing and QA'ing email marketing campaigns in a high-volume environment
• 3+ years of marketing experience, preferably in email marketing, CRM marketing, loyalty marketing, or brand marketing
• Strong understanding of email personalization and customer engagement strategies
• Technical aptitude with the ability to quickly learn and adopt new marketing technologies and platforms
• Experience working with HTML and CSS
• Strong analytical and problem-solving skills with the ability to leverage campaign data to optimize performance
• Experience conducting A/B testing and applying insights to improve campaign effectiveness
• Exceptional attention to detail, organization, and ability to manage multiple priorities in a fast-paced environment
• Self-starter mentality with a passion for continuous learning, digital marketing trends, and emerging technologies
• Strong collaboration and communication skills with the ability to adapt to evolving team structures and business priorities

Pluses:

• Experience with Salesforce Marketing Cloud, particularly Email Studio
• Experience working with personalization platforms such as Movable Ink or similar dynamic content solution