Email Marketing Specialist

Princeton IT Services, Inc; Princeton (NJ); On-site; USD 60,000 - 80,000; Full time

Job summary

Princeton IT Services, Inc is seeking an Email Marketing Specialist in New Jersey with 2–3 years of hands-on experience to develop, execute, and optimize email campaigns.

Responsibilities include designing workflows, segmentation, A/B testing, performance analysis, and lead nurturing, while ensuring GDPR/CAN-SPAM compliance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-3 years hands-on experience in Email Marketing or Digital Marketing.
• Proficiency with email platforms such as Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, ActiveCampaign, or similar.
• Strong understanding of email marketing best practices and lifecycle marketing.
• Experience with marketing automation and CRM platforms.
• Basic knowledge of HTML/CSS for email templates is a plus.
• Strong analytical skills to interpret campaign data and metrics.
• Excellent written and verbal communication skills.
• Attention to detail and ability to manage multiple campaigns.

Responsibilities

• Plan, create, and execute email marketing campaigns to drive engagement and lead generation.
• Design and manage email workflows, drip campaigns, newsletters, and promotions.
• Segment email databases and personalize campaigns for targeted audiences.
• Monitor campaign performance using open rates, CTRs, conversions, and unsubscribes.
• Conduct A/B testing on subject lines, content, layouts, and CTAs.
• Maintain and update email lists with data accuracy and compliance.
• Collaborate with marketing, content, and design teams to develop engaging content.
• Ensure campaigns comply with GDPR, CAN-SPAM, and related regulations.
• Track automation performance and recommend optimizations.
• Generate reports and present results to stakeholders.

Skills

Email marketing

Campaign analysis

Lead nurturing

Audience segmentation

Attention to detail

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Mailchimp

HubSpot

Klaviyo

Salesforce Marketing Cloud

ActiveCampaign

Job description

Job Title: Email Marketing Specialist
Experience: 2-3 Years
Location:New Jersey
Employment Type: Full-Time

About the Role:

We are looking for a creative and detail-oriented Email Marketing Specialist with 2-3 years of experience to develop, execute, and optimize email marketing campaigns. The ideal candidate should have hands-on experience with email automation tools, audience segmentation, campaign performance analysis, and lead nurturing strategies.

Key Responsibilities:

• Plan, create, and execute email marketing campaigns to drive engagement, lead generation, and customer retention.
• Design and manage email workflows, drip campaigns, newsletters, and promotional emails.
• Segment email databases and personalize campaigns for targeted audiences.
• Monitor campaign performance and provide actionable insights using key metrics such as open rates, click-through rates, conversions, and unsubscribe rates.
• Conduct A/B testing on subject lines, content, layouts, and CTAs to improve campaign effectiveness.
• Maintain and update email subscriber lists while ensuring data accuracy and compliance.
• Collaborate with marketing, content, and design teams to develop engaging email content.
• Ensure email campaigns comply with GDPR, CAN-SPAM, and other email marketing regulations.
• Track marketing automation performance and recommend optimization strategies.
• Generate regular reports and present campaign results to stakeholders.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of hands-on experience in Email Marketing or Digital Marketing.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, ActiveCampaign, or similar tools.
• Strong understanding of email marketing best practices and customer lifecycle marketing.
• Experience with marketing automation and CRM platforms.
• Basic knowledge of HTML/CSS for email template customization is a plus.
• Strong analytical skills with the ability to interpret campaign data and performance metrics.
• Excellent written and verbal communication skills.
• Attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Qualifications:

• Experience with lead nurturing and customer engagement campaigns.
• Knowledge of Google Analytics and reporting tools.
• Familiarity with SEO, content marketing, and digital marketing channels.
• Experience in B2B or B2C email marketing environments.