Senior SFMC Email Marketing Specialist

Merrick Bank; South Jordan (UT); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Bonus Target

Health benefits

401(k) match

Wellness programs

Paid time off

Employee events

Job summary

Merrick Bank, a FDIC‑insured financial institution headquartered in South Jordan, Utah, is seeking a Senior Email Marketing Specialist to join the Customer Marketing team. You will configure and deploy customer email campaigns in Salesforce Marketing Cloud, ensure data-driven journeys, and collaborate with internal teams to deliver timely, accurate communications.

This hybrid role requires strong QA, analytical skills, and attention to detail to optimize email performance and post-campaign

Qualifications

• 4+ years of experience in marketing, marketing operations or related discipline.
• Understanding of marketing campaign execution, including audience management and segmentation, suppression logic, and quality assurance.
• Experience performing detailed campaign quality assurance prior to deployment.
• Strong analytical skills with the ability to investigate, identify discrepancies, and troubleshoot issues.
• Strong organizational and documentation skills.
• Ability to communicate clearly with internal stakeholders.

Responsibilities

• Execute customer email campaigns in Salesforce Marketing Cloud using approved creative, audience criteria, business requirements, and deployment processes.
• Build and configure campaign emails in Salesforce Marketing Cloud, including content, personalization, dynamic elements, tracking parameters, and other components.
• Partner with agency resources and internal stakeholders to develop, configure, test, and maintain customer journeys, automations, data extensions, and other campaign workflows.
• Perform detailed QA and pre-deployment validation of email campaigns, including audience selection, content, links, personalization, suppression logic, and journey configuration.
• Troubleshoot campaign and platform issues by reviewing Salesforce Marketing Cloud data, configurations, and journey behavior; coordinate with partners to resolve.
• Monitor campaign execution and delivery, identify errors or risks, and support timely resolution.

Skills

Marketing operations

Quality assurance

Analytical skills

Stakeholder communication

Documentation skills

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

Merrick Bank, a FDIC‑insured financial institution headquartered in South Jordan, Utah, is seeking a Senior Email Marketing Specialist to join the Customer Marketing team. You will configure and deploy customer email campaigns in Salesforce Marketing Cloud, ensure data-driven journeys, and collaborate with internal teams to deliver timely, accurate communications.

This hybrid role requires strong QA, analytical skills, and attention to detail to optimize email performance and post-campaign