Email Marketing Specialist - Data-Driven Growth & Strategy

CRU MCM Midland Management Costa Rica; San Diego (CA); On-site; USD 70,000 - 72,000; Full time

Benefits offered by this job

Healthcare Insurance

Bonuses

Paid time off

Tuition assistance

Retirement benefits

Job summary

MCM is seeking an Email Marketing Specialist to join its Digital Marketing team in moving fast and driving results. The role emphasizes collaboration, data curiosity, and the ability to connect with consumers via email.

Ideal candidates have 1–2 years of email experience, strong writing, and familiarity with SQL, HTML, CMS, and marketing automation platforms. The position offers competitive compensation and comprehensive benefits.

Qualifications

• Bachelor's degree in marketing, advertising/public relations, communications, analytics, or related field.
• 1-2 years of B2C marketing experience, preferably in financial services or fintech.
• Good understanding of email regulations, best practices, and compliance internationally in various regulatory regimes.
• Familiar with content and layout design tools.
• Experience working with SQL for data analysis, audience validation, troubleshooting, and reporting; familiarity with HTML and CMS.

Responsibilities

• Contribute and support overall email marketing strategy.
• Comply with email marketing laws and regulations.
• Monitor, analyze, and report on email campaign performance, including key engagement and conversion metrics, identifying trends and optimization opportunities.
• Utilize SQL and reporting tools to validate campaign audiences, investigate data issues, and support campaign performance analysis.
• Ensuring design and layouts of emails are optimized, user and mobile-friendly.
• Proofread emails for clarity, grammar, and spelling.
• Create Email Proofs and maintain email library.
• Perform UAT / email render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for most of the subscriber base.
• Research content, customer engagement trends, and campaign performance data to improve email effectiveness and drive business outcomes.
• Work collaboratively with analytics, data teams, and other cross-functional partners.
• Assist with internal technical support, troubleshooting, and submitting tickets to Pega / SendGrid / Marketo.
• Gain a deep understanding of MCM consumer data, customer segmentation, and systems of record, leveraging data insights to improve targeting and campaign effectiveness.
• Create and maintain campaign performance reports and dashboards to support data-driven marketing decisions.
• Investigate and document email delivery, data, segmentation, and campaign performance issues, identifying root causes and driving resolution with cross-functional teams.

Skills

Email marketing

SQL

Data analysis

HTML

CMS

Marketing automation

Proofreading

Communication

Writing

Education

Bachelor's degree

Tools

Marketing automation platforms

Job description

MCM is seeking an Email Marketing Specialist to join its Digital Marketing team in moving fast and driving results. The role emphasizes collaboration, data curiosity, and the ability to connect with consumers via email.

Ideal candidates have 1–2 years of email experience, strong writing, and familiarity with SQL, HTML, CMS, and marketing automation platforms. The position offers competitive compensation and comprehensive benefits.