Data-Driven Email Marketing Pro

MCM Midland Credit Management, Inc.; San Diego (CA); In loco; USD 70.000 - 72.000; Tempo pieno

Vantaggi offerti da questo lavoro

Monthly incentives

Annual bonus

MCM Academy

Tuition assistance

Healthcare insurance

Paid time off

Volunteer opportunities

Retirement plan

Work-life balance

Descrizione del lavoro

MCM Midland Credit Management, Inc. is seeking an Email Marketing Specialist to join our Digital Marketing team in San Diego.

This role targets a recent graduate with 1–2 years of email experience, requiring collaboration, curiosity about data, and the ability to connect with consumers via email. You will contribute to email strategy, ensure regulatory compliance, analyze campaign performance, and work with analytics and data teams to improve targeting and outcomes.

Competenze

• Bachelor’s degree in marketing, advertising/public relations, communications, analytics, or related field.
• Excellent communication, proofreading, and writing skills.
• Strong attention to detail and organizational skills.
• 1-2 years of B2C marketing experience, preferably in financial services or fintech.
• Good understanding of email regulations, best practices, and compliance internationally in various regulatory regimes.
• Familiar with content and layout design tools.
• Experience working with SQL for data analysis, audience validation, troubleshooting, and reporting; familiarity with HTML and CMS.
• Familiar with Marketing Automation Platforms.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data and translate findings into actionable recommendations.

Mansioni

• Contribute and support overall email marketing strategy.
• Comply with email marketing laws and regulations.
• Monitor, analyze, and report on email campaign performance, including key engagement and conversion metrics, identifying trends and optimization opportunities.
• Utilize SQL and reporting tools to validate campaign audiences, investigate data issues, and support campaign performance analysis.
• Ensuring design and layouts of emails are optimized, user and mobile-friendly.
• Proofread emails for clarity, grammar, and spelling.
• Create Email Proofs and maintain email library.
• Perform UAT / email render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for most of the subscriber base.
• Research content, customer engagement trends, and campaign performance data to improve email effectiveness and drive business outcomes.
• Work collaboratively with analytics, data teams, and other cross-functional partners.
• Assist with internal technical support, troubleshooting, and submitting tickets to Pega / SendGrid / Marketo.
• Gain a deep understanding of MCM consumer data, customer segmentation, and systems of record, leveraging data insights to improve targeting and campaign effectiveness.
• Create and maintain campaign performance reports and dashboards to support data-driven marketing decisions.
• Investigate and document email delivery, data, segmentation, and campaign performance issues, identifying root causes and driving resolution with cross-functional teams.

Conoscenze

Bachelor’s degree in marketing/related

Communication/writing

B2C marketing experience

Email regulations knowledge

SQL data analysis

HTML familiarity

CMS familiarity

Marketing automation platforms

Analytical/problem-solving

Formazione

Bachelor’s degree in marketing, advertising/public relations, communications, analytics, or related field

Strumenti

SQL

HTML

CMS

Marketing Automation Platforms

Descrizione del lavoro

MCM Midland Credit Management, Inc. is seeking an Email Marketing Specialist to join our Digital Marketing team in San Diego.

This role targets a recent graduate with 1–2 years of email experience, requiring collaboration, curiosity about data, and the ability to connect with consumers via email. You will contribute to email strategy, ensure regulatory compliance, analyze campaign performance, and work with analytics and data teams to improve targeting and outcomes.