Email Marketing Specialist, Early Career

CRU MCM Midland Management Costa Rica; San Diego (CA); On-site; USD 70,000 - 72,000; Full time

Benefits offered by this job

Healthcare Insurance

Bonuses

Paid time off

Tuition assistance

Retirement benefits

Job summary

MCM is seeking an Email Marketing Specialist to join its Digital Marketing team in moving fast and driving results. The role emphasizes collaboration, data curiosity, and the ability to connect with consumers via email.

Ideal candidates have 1–2 years of email experience, strong writing, and familiarity with SQL, HTML, CMS, and marketing automation platforms. The position offers competitive compensation and comprehensive benefits.

Qualifications

• Bachelor's degree in marketing, advertising/public relations, communications, analytics, or related field.
• 1-2 years of B2C marketing experience, preferably in financial services or fintech.
• Good understanding of email regulations, best practices, and compliance internationally in various regulatory regimes.
• Familiar with content and layout design tools.
• Experience working with SQL for data analysis, audience validation, troubleshooting, and reporting; familiarity with HTML and CMS.

Responsibilities

• Contribute and support overall email marketing strategy.
• Comply with email marketing laws and regulations.
• Monitor, analyze, and report on email campaign performance, including key engagement and conversion metrics, identifying trends and optimization opportunities.
• Utilize SQL and reporting tools to validate campaign audiences, investigate data issues, and support campaign performance analysis.
• Ensuring design and layouts of emails are optimized, user and mobile-friendly.
• Proofread emails for clarity, grammar, and spelling.
• Create Email Proofs and maintain email library.
• Perform UAT / email render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for most of the subscriber base.
• Research content, customer engagement trends, and campaign performance data to improve email effectiveness and drive business outcomes.
• Work collaboratively with analytics, data teams, and other cross-functional partners.
• Assist with internal technical support, troubleshooting, and submitting tickets to Pega / SendGrid / Marketo.
• Gain a deep understanding of MCM consumer data, customer segmentation, and systems of record, leveraging data insights to improve targeting and campaign effectiveness.
• Create and maintain campaign performance reports and dashboards to support data-driven marketing decisions.
• Investigate and document email delivery, data, segmentation, and campaign performance issues, identifying root causes and driving resolution with cross-functional teams.

Skills

Email marketing

SQL

Data analysis

HTML

CMS

Marketing automation

Proofreading

Communication

Writing

Education

Bachelor's degree

Tools

Marketing automation platforms

Job description

Applicants must have current authorization to work in the United States on a full-time basis.

We are looking for an Email Marketing Specialist to join MCM's Digital Marketing team - one of the most entrepreneurial teams within our company. We pride ourselves on moving fast, multitasking, continuous improvement, and hitting goals on our way to digitally transforming our company. This is the ideal role for a recent college graduate with 1-2 years of email experience. This position requires a high level of collaboration and multitasking capabilities, ability to be curious about data and investigating it, and the drive to effectively connect and communicate with MCM consumers through email.

What You'll Do

• Contribute and support overall email marketing strategy
• Comply with email marketing laws and regulations
• Monitor, analyze, and report on email campaign performance, including key engagement and conversion metrics, identifying trends and optimization opportunities
• Utilize SQL and reporting tools to validate campaign audiences, investigate data issues, and support campaign performance analysis
• Ensuring design and layouts of emails are optimized, user and mobile-friendly
• Proofread emails for clarity, grammar, and spelling
• Create Email Proofs and maintain email library
• Perform UAT / email render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for most of the subscriber base
• Research content, customer engagement trends, and campaign performance data to improve email effectiveness and drive business outcomes
• Work collaboratively with analytics, data teams, and other cross-functional partners
• Assist with internal technical support, troubleshooting, and submitting tickets to Pega / SendGrid / Marketo
• Gain a deep understanding of MCM consumer data, customer segmentation, and systems of record, leveraging data insights to improve targeting and campaign effectiveness
• Create and maintain campaign performance reports and dashboards to support data-driven marketing decisions
• Investigate and document email delivery, data, segmentation, and campaign performance issues, identifying root causes and driving resolution with cross-functional teams

What You'll Need

• Bachelor's degree in marketing, advertising/public relations, communications, analytics, or related field
• Excellent communication, proofing, and writing skills
• Strong attention to detail and organizational skills
• 1-2 years of B2C marketing experience, preferably in financial services or fintech
• Good understanding of email regulations, best practices, and compliance internationally in various regulatory regimes
• Familiar with content and layout design tools
• Experience working with SQL for data analysis, audience validation, troubleshooting, and reporting; familiarity with HTML and CMS
• Familiar with Marketing Automation Platforms
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data and translate findings into actionable recommendations

Starting Compensation

Annual Salary: $70,304.00 - $72,000.00 (Amount based on office location, relevant experience, skills, and competencies)

Why you should work for us

• Pay and Bonuses: Earn a competitive salary. All employees are eligible for monthly incentives or annual bonus.
• Career Progression: Grow at MCM with paid training and development programs - including our very own MCM Academy - as well as a promote-from-within philosophy.
• Reward and Recognition: We are committed to honoring great results - ranging from informal accolades to formal company-wide awards and prizes like all-inclusive vacations.
• Tuition Assistance: Pursue a degree or coursework related to your current role, or the role you are striving for.
• Healthcare Insurance: Take advantage of comprehensive healthcare plans and options to ensure your continued health, plus fitness membership reimbursements, weight watchers, our wellness rewards Program and more.
• Volunteering Opportunities: Enjoy up to eight hours of paid time off each year to volunteer. We also offer volunteer grants and matching financial donations, up to US$ 2,500 per employee annually.
• Retirement Savings: Build a strong financial foundation and reach your goals for the future. With all the effort you invest in us, we're proud to invest in you.
• New Family Support: Celebrate your new arrival with company paid leave, new parent flex time, and child back-up care options.
• Team-building: Enjoy experiences that inspire bonds with your colleagues through a wide range of company-sponsored team-building events, such as holiday celebrations and department outings.
• Work-Life Balance: Enjoy paid and floating holidays, as well as generous paid-time-off.

Our compensation and benefits programs were created with an 'Employee-First Approach' focused on supporting, developing, and recognizing YOU. We offer a wide array