Email Marketing Specialist — Data-Driven Campaigns & Growth

Sweetwater; Fort Wayne (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

Sweetwater is seeking an Email Marketing Specialist to join our growing team in Fort Wayne, IN. Reporting to the Sr. Email Marketing Manager, you will plan, execute, and measure campaigns, coordinating with internal teams to build segmented email assets and ensure on-time delivery with accuracy.

You will measure KPIs, test optimizations, and advise on improvements while staying current on best practices. Relocation to Fort Wayne is required.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, or Advertising.
• 2-4+ years of professional experience in email marketing.
• Proficiency in crafting concise and compelling email content and subject lines.
• Ability to manage multiple projects with agility and precision.
• Advanced knowledge of email marketing technologies and compliance best practices.
• Knowledge and familiarity with HTML, CSS, and JavaScript development for email.

Responsibilities

• Execute multiple aspects of email campaigns including planning, development, proofing, deployment and measurement.
• Support the email production process, ensuring all emails are accurate and performant.
• Conduct quality assurance testing on email messages; verify tracking links, images, subject lines, and segmentation lists function properly; verify renders across clients.
• Collaborate with stakeholders to ensure outcomes meet business needs.
• Partner with creative services to develop campaign concepts for the email channel.
• Participate in email experimentation from hypothesis through measurement.
• Identify opportunities for cross-channel integration between email and other channels.
• Consult with business stakeholders regarding email best practices.

Education

Bachelor’s Degree or higher in Business, Marketing, or Advertising

Tools

HTML/CSS/JavaScript for email

Job description

Sweetwater is seeking an Email Marketing Specialist to join our growing team in Fort Wayne, IN. Reporting to the Sr. Email Marketing Manager, you will plan, execute, and measure campaigns, coordinating with internal teams to build segmented email assets and ensure on-time delivery with accuracy.

You will measure KPIs, test optimizations, and advise on improvements while staying current on best practices. Relocation to Fort Wayne is required.