Email Marketing Specialist

Sweetwater; Fort Wayne (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

Sweetwater is seeking an Email Marketing Specialist to join our growing team in Fort Wayne, IN. Reporting to the Sr. Email Marketing Manager, you will plan, execute, and measure campaigns, coordinating with internal teams to build segmented email assets and ensure on-time delivery with accuracy.

You will measure KPIs, test optimizations, and advise on improvements while staying current on best practices. Relocation to Fort Wayne is required.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, or Advertising.
• 2-4+ years of professional experience in email marketing.
• Proficiency in crafting concise and compelling email content and subject lines.
• Ability to manage multiple projects with agility and precision.
• Advanced knowledge of email marketing technologies and compliance best practices.
• Knowledge and familiarity with HTML, CSS, and JavaScript development for email.

Responsibilities

• Execute multiple aspects of email campaigns including planning, development, proofing, deployment and measurement.
• Support the email production process, ensuring all emails are accurate and performant.
• Conduct quality assurance testing on email messages; verify tracking links, images, subject lines, and segmentation lists function properly; verify renders across clients.
• Collaborate with stakeholders to ensure outcomes meet business needs.
• Partner with creative services to develop campaign concepts for the email channel.
• Participate in email experimentation from hypothesis through measurement.
• Identify opportunities for cross-channel integration between email and other channels.
• Consult with business stakeholders regarding email best practices.

Education

Bachelor’s Degree or higher in Business, Marketing, or Advertising

Tools

HTML/CSS/JavaScript for email

Job description

Job Requirements

Sweetwater is seeking an Email Marketing Specialist to join our growing team. Reporting directly to our Sr. Email Marketing Manager, this role will plan, execute, and measure a variety of campaigns and initiatives in Sweetwater’s email marketing program. Daily responsibilities of this role will include close coordination of email communication plans with internal teams, as well as the regular build-out and segmentation of email assets, ensuring deliverables are on-time and executed with a high degree of accuracy and effectiveness. This role will be expected to measure, test, analyze necessary KPIs, presenting campaign performance and advising on potential optimizations.

Responsibilities

• Execute multiple aspects of email campaigns including planning, development, proofing, deployment and measurement.
• Support the email production process, ensuring all emails are accurate and performant.
• Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
• Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to ensure that outcomes and deliverables meet spec and satisfy important needs of the business.
• Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel.
• Participate in email experimentation from hypothesis to execution and measurement.
• Conduct extensive testing and analysis of email marketing efforts such as creative layout testing, copy testing, and segmentation testing to develop best practices.
• Identify opportunities for cross-channel integration between email and other marketing channels.
• Support similar one-to-one marketing automation efforts including SMS and push.
• Consult with business stakeholders regarding email best practices.
• Stay current on digital marketing best practices, industry standards, and compliance best practices.
• Manage time, tasks, projects, priorities, and deadlines with tactical precision and creative excellence.

Requirements

• Bachelor’s Degree or higher in Business, Marketing, or Advertising
• 2-4+ years of professional experience in email marketing.
• Demonstrated proficiency in crafting concise and compelling email content, including impactful subject lines that optimize open rates and engagement metrics.
• Demonstrated ability to manage multiple projects, priorities, responsibilities, with both agility & precision
• Excellent organizational skills and a process-oriented mindset.
• Advanced knowledge and understanding of email marketing technologies and compliance best practices.
• Knowledge and familiarity with HTML, CSS, and JavaScript development for email.

Bonus

• Experience or familiarity with Blueshift email marketing platform.
• Experience with Push Notification and SMS marketing channels.
• Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
• Knowledge and familiarity with Liquid development for email.

Sweetwater "Ideal" Team-Player

• WOWs The Customer - Deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done - Great work ethic and moves with a sense of urgency
• Obsesses over the Details – committed to paying attention to the details
• Drives Continuous Improvement – Always focusing on effective and efficient work and way to get better
• Develops the Future – committed to pursuit of growing personally & professionally and has a focus on bringing your colleagues along with you on that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.