Marketing Specialist

Sweetwater; Fort Wayne (IN); On-site; USD 52,000 - 68,000; Full time

Job summary

Sweetwater in Fort Wayne, IN is seeking a Marketing Specialist to join our growing Marketing Team. You will create social media assets, videos, and briefs for primary channels and Gear Exchange, spanning concept to execution.

You will collaborate with category specialists on product adjacencies, research trends, deliver assets, and produce weekly social reporting to guide campaigns and promotions. Relocation to our Fort Wayne campus is required and Sweetwater offers a collaborative, creative

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field OR High School degree with comparable experience.
• Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and CapCut.
• Prior experience with social platforms (TikTok, YouTube, X, Facebook, Instagram).
• 3–5+ years of marketing and social media experience in a corporate or professional setting.
• Strong passion for music gear.

Responsibilities

• Write briefs and collaborate with the team to produce graphic assets for Gear Exchange emails and site.
• Update Gear Exchange site: schedule sales, assets, and giveaways.
• Manage Gear Exchange Instagram and source listings to feature.
• Create content for Sweetwater social media channels.
• Brainstorm ideas and research trends for our audience.
• Produce a weekly social report and assist with marketing analytics.
• Run special projects for Band & Orchestra, Home Audio, and other adjacencies.

Skills

Adobe Creative Suite

Social media marketing

Video editing

Graphic design

Content creation

Social platforms (TikTok YouTube X FB/

Education

Bachelor's degree in Marketing or Communications

Tools

CapCut

Job description

Job Requirements

Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking to add a Marketing Specialist to our growing Marketing Team! In this role, you will be responsible for working on a variety of platforms and product adjacencies. You will be expected to create from concept to execution a wide range of social media materials, for the primary Sweetwater channels along with secondary channels such as Gear Exchange. This would include graphics design, creation of short and longer form videos.

Understanding of the established and emerging social media channels, including reporting and analytics is required.

In addition to social media responsibilities, you will be involved in a variety of special projects. You will work directly with category specialists for product adjacencies including but not limited to band and orchestra and Gear Exchange. Work will include brainstorming and creating marketing assets, communication of marketing needs through creative briefs and outlines, and other needs as they arise.

Job Responsibilities

• Write creative briefs and collaborate with the team to produce graphic assets for the Gear Exchange website and email campaigns
• Conduct updates on the Gear Exchange website such as scheduling sales, assets, and giveaways
• Manager the Gear Exchange Instagram profile and find listings on the platform to feature
• Create content for Sweetwater social media channels
• Brainstorm content ideas and research trends relevant to our audience.
• Create a weekly social report and provide assistance on other reporting based needs for Marketing
• Complete special projects for product adjacencies including Band & Orchestra, Home Audio, and others as needed

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field OR High School degree with comparable experience
• Strong skills and understanding of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), and social video editing apps such as CapCut
• Prior experience and strong understanding of social platforms, including Tik Tok, YouTube, X, and the Meta plaforms (Facebook & Instagram)
• 3-5+ years of prior experience in Marketing and Social Media in a corporate or professional setting
• Strong understanding and passion for music gear

Sweetwater "Ideal" Team-Player

• WOWs The Customer - Deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done - Great work ethic and moves with a sense of urgency
• Obsesses over the Details – committed to paying attention to the details
• Drives Continuous Improvement – Always focusing on effective and efficient work and way to get better
• Develops the Future – committed to pursuit of growing personally & professionally and has a focus on bringing your colleagues along with you on that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.

We look forward to exploring your #FullTimeDream with Sweetwater!

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.