Email Marketing Specialist

Placements24; The Islands (MS); Hybrid; USD 16,000 - 23,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Medical & retirement

Professional development

Collaborative team

Job summary

Placements24 is seeking a meticulous and creative Email Marketing Specialist for a Paarl-based team with a hybrid work setup. You will design, implement, and manage campaigns to nurture leads, engage customers, and drive sales using your expertise in email platforms and automation.

This role requires crafting personalized messaging, building mobile-responsive templates with HTML/CSS, and analyzing performance to optimize open and click-through rates.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing software and automation tools.
• Strong knowledge of email marketing best practices, A/B testing, and segmentation.
• HTML/CSS skills for email template creation.
• Excellent copywriting and editing with conversion-focused messaging.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Responsibilities

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Design mobile-responsive email templates using HTML/CSS.
• Segment email lists and personalize content to enhance engagement and conversion rates.
• Manage email platforms (Mailchimp, HubSpot) and ensure deliverability and compliance.
• Analyze campaign performance metrics and provide optimization insights.
• Collaborate with content and design teams to create compelling email copy and visuals.

Skills

Email marketing

Automation tools

A/B testing

Segmentation

HTML/CSS

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Job description

About the Role

Our client is looking for a meticulous and creative Email Marketing Specialist to join their team in Paarl , with a hybrid work arrangement. This role is responsible for designing, implementing, and managing email marketing campaigns to nurture leads, engage customers, and drive sales. You will leverage your expertise in email platforms and campaign automation to deliver personalized and effective communication. This is an excellent opportunity for a specialist to refine and execute email strategies within a company that values targeted customer communication and data-driven marketing efforts.

Key Responsibilities

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.


• Design visually appealing and mobile-responsive email templates using HTML/CSS.


• Segment email lists and personalize content to enhance engagement and conversion rates.


• Manage email marketing platforms (e.g., Mailchimp, HubSpot) and ensure deliverability and compliance with regulations.


• Analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, providing insights for optimization.


• Collaborate with content and design teams to create compelling email copy and visuals.

Requirements

• Proven experience as an Email Marketing Specialist or in a similar role.


• Proficiency with email marketing software and automation tools.


• Strong understanding of email marketing best practices, A/B testing, and segmentation strategies.


• Experience with HTML/CSS for email template creation is essential.


• Excellent copywriting and editing skills with a focus on conversion-driven messaging.


• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based bonuses.


• Hybrid work model offering flexibility and work-life balance.


• Comprehensive medical aid and retirement fund benefits.


• Opportunities for continuous learning and professional development in email marketing.


• Be part of a collaborative team focused on effective customer communication in the beautiful Paarl region.