Digital Marketing Executive

Placements24; The Islands (MS); Hybrid; USD 20,000 - 32,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Growth opportunities

Hybrid work model

Collaborative team

Job summary

Placements24 is seeking a dynamic Digital Marketing Executive to join our client in Paarl, offering hybrid work between office and remote. You will execute and manage digital campaigns across social media, email, SEM, and content marketing to boost brand awareness and lead generation.

With 2–4 years of experience, you will analyze performance data using Google Analytics, collaborate with internal teams, create engaging content, and stay ahead of digital trends to strengthen the company's Western

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2-4 years of experience in digital marketing execution.
• Proficiency in social media management and email marketing platforms; basic SEO/SEM.
• Experience with analytics tools like Google Analytics to track campaign performance.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Responsibilities

• Execute digital marketing campaigns across channels (social, email, SEM, content).
• Monitor and report campaign performance, identify trends and improvements.
• Create engaging content for social, website, and email newsletters.
• Manage social media accounts: scheduling, engagement, inquiries.
• Collaborate with marketing team on planning, execution and optimization.
• Stay updated on digital marketing trends and tools to propose innovations.

Skills

Social media management

Email marketing platforms

SEO/SEM basics

Google Analytics

Strong written and verbal comms

Multitasking

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Job description

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Executive to join their team in Paarl . This role will be responsible for executing and managing various digital marketing campaigns to drive brand awareness, lead generation, and customer engagement. You will work on diverse projects, collaborate with internal teams, and contribute to the overall marketing strategy. The ideal candidate has a solid understanding of digital marketing channels, a proactive approach, and a passion for creating impactful online experiences, playing a key role in enhancing the company's digital footprint within the Western Cape region.

Key Responsibilities

• Execute digital marketing campaigns across various channels, including social media, email, SEM, and content marketing.
• Monitor and report on campaign performance, analyzing data to identify trends and areas for improvement.
• Assist in the creation of engaging content for social media posts, website updates, and email newsletters.
• Manage social media accounts, including scheduling posts, monitoring engagement, and responding to inquiries.
• Collaborate with the marketing team on campaign planning, execution, and optimization.
• Stay up-to-date with the latest digital marketing trends and tools to propose innovative strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing execution.
• Proficiency in social media management, email marketing platforms, and basic SEO/SEM principles.
• Experience with analytics tools like Google Analytics to track campaign performance.
• Strong written and verbal communication skills.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical aid and retirement fund.
• Opportunities for professional growth and training.
• A collaborative and supportive team environment in Paarl .
• Hybrid work model balancing office and remote flexibility.