Email Growth Architect | Campaigns & Automation

Placements24; The Islands (MS); Hybrid; USD 16,000 - 23,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Medical & retirement

Professional development

Collaborative team

Job summary

Placements24 is seeking a meticulous and creative Email Marketing Specialist for a Paarl-based team with a hybrid work setup. You will design, implement, and manage campaigns to nurture leads, engage customers, and drive sales using your expertise in email platforms and automation.

This role requires crafting personalized messaging, building mobile-responsive templates with HTML/CSS, and analyzing performance to optimize open and click-through rates.

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with email marketing software and automation tools.
• Strong knowledge of email marketing best practices, A/B testing, and segmentation.
• HTML/CSS skills for email template creation.
• Excellent copywriting and editing with conversion-focused messaging.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Responsibilities

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Design mobile-responsive email templates using HTML/CSS.
• Segment email lists and personalize content to enhance engagement and conversion rates.
• Manage email platforms (Mailchimp, HubSpot) and ensure deliverability and compliance.
• Analyze campaign performance metrics and provide optimization insights.
• Collaborate with content and design teams to create compelling email copy and visuals.

Skills

Email marketing

Automation tools

A/B testing

Segmentation

HTML/CSS

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Job description

Placements24 is seeking a meticulous and creative Email Marketing Specialist for a Paarl-based team with a hybrid work setup. You will design, implement, and manage campaigns to nurture leads, engage customers, and drive sales using your expertise in email platforms and automation.

This role requires crafting personalized messaging, building mobile-responsive templates with HTML/CSS, and analyzing performance to optimize open and click-through rates.