Content Marketing Specialist

Placements24; Willows (CA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Learning & development

Welkom-based e-commerce team

Job summary

Placements24 is seeking a Content Marketing Specialist to join their e-commerce team in Welkom. The role focuses on creating and distributing compelling content to attract and retain customers, shaping the brand narrative, and enhancing online presence.

Responsibilities include developing a content strategy, creating blog posts, site copy, social media content, emails, and case studies, while optimizing for SEO and user experience. Hybrid work model and professional development are offered.

Qualifications

• Proven experience as a Content Marketing Specialist, Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and social media platforms.
• Ability to conduct keyword research and analyze content performance data.
• Strong research skills and ability to adapt writing style to different audiences and platforms.

Responsibilities

• Develop and execute a content marketing strategy that supports SEO goals and drives traffic to our e-commerce site.
• Create high-quality, engaging content including blog posts, website copy, social media updates, email newsletters, and case studies.
• Optimize content for search engines (SEO) and user experience to increase visibility and engagement.
• Collaborate with design and marketing teams to produce visually appealing and informative content.
• Manage content distribution across various channels, including social media, email, and partner websites.
• Analyze content performance metrics and use data to refine content strategies and improve results.

Skills

Content marketing

Copywriting

SEO

CMS

Keyword research

Analytics

Tools

CMS

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their dynamic e-commerce team in Welkom . This role will be responsible for conceptualizing, creating, and distributing engaging content across multiple platforms to attract and retain customers. You will play a key role in shaping our brand's narrative and enhancing our online presence. This is an excellent opportunity for a skilled writer and marketer to contribute to our growth in the Free State region through compelling storytelling and effective content strategies.

Key Responsibilities

• Develop and execute a content marketing strategy that supports SEO goals and drives traffic to our e-commerce site.
• Create high-quality, engaging content including blog posts, website copy, social media updates, email newsletters, and case studies.
• Optimize content for search engines (SEO) and user experience to increase visibility and engagement.
• Collaborate with design and marketing teams to produce visually appealing and informative content.
• Manage content distribution across various channels, including social media, email, and partner websites.
• Analyze content performance metrics and use data to refine content strategies and improve results.

Requirements

• Proven experience as a Content Marketing Specialist , Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and social media platforms.
• Ability to conduct keyword research and analyze content performance data.
• Strong research skills and ability to adapt writing style to different audiences and platforms.

Benefits

• Competitive salary and potential for annual bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Hybrid work model offering flexibility between home and office.
• Access to continuous learning and professional development resources.
• Be part of an innovative e-commerce business in Welkom .