E-commerce Marketing Executive

Placements24; United States; Hybrid; USD 60,000 - 110,000; Full time

Benefits offered by this job

Competitive salary incentives

Hybrid work arrangement

Medical and retirement plans

Job summary

Placements24 is seeking an energetic E-commerce Marketing Executive to drive online sales and brand visibility across digital channels. You will develop targeted campaigns to increase website traffic, conversions, and customer loyalty while shaping the online customer journey for the brand.

Responsibilities include SEO, SEM, email marketing, content creation, and data-driven optimization. The role offers a hybrid work arrangement and growth opportunities within a collaborative team.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in e-commerce/digital marketing.
• Proven SEO/SEM, Google Analytics and email marketing experience.

Responsibilities

• Plan, execute, and measure digital marketing campaigns (SEO, SEM, email, social).
• Manage and optimize product listings and promos on the e-commerce platform.
• Develop content for marketing channels including website, blog, and newsletters.
• Analyze website traffic, sales data, and customer behavior to identify trends.
• Collaborate with design/content teams for marketing assets.
• Stay updated on digital marketing trends and best practices.

Skills

E-commerce marketing

Digital campaigns

Data analysis

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client is seeking a proactive and creative E-commerce Marketing Executive to drive online sales and brand visibility for their products. This role involves developing and implementing targeted marketing campaigns across various digital channels, with a strong focus on increasing website traffic, conversion rates, and customer loyalty. You will be instrumental in shaping the online customer journey and ensuring a consistent brand message throughout the buyer's experience in the Paarl region. The ideal candidate is data-driven and passionate about leveraging digital tools to achieve business growth.

Key Responsibilities

• Plan, execute, and measure the performance of digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Manage and optimize product listings and promotional activities on the e-commerce platform.
• Develop engaging content for marketing channels, including website copy, blog posts, and email newsletters.
• Analyze website traffic, sales data, and customer behavior to identify trends and optimize marketing efforts.
• Collaborate with design and content teams to create visually appealing and effective marketing assets.
• Stay abreast of the latest digital marketing trends and e-commerce best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce marketing or digital marketing roles.
• Demonstrable experience with SEO, SEM, Google Analytics, and email marketing platforms.
• Strong understanding of online sales funnels and conversion rate optimization techniques.
• Excellent written and verbal communication skills, with a creative mindset.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance incentives.
• Hybrid work arrangement offering flexibility and work-life balance in Paarl .
• Comprehensive benefits package including medical and retirement plans.
• Opportunities for career advancement and professional skill development.
• A supportive and collaborative team culture.