Email Marketing Manager

OSTTRA Group; Reston (VA); On-site; USD 112,000 - 129,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid parental leave

Tuition reimbursement

Vacation and sick leave

Employee discounts

Job summary

Stanley Martin Homes is seeking an Email Marketing Manager to lead email marketing and lifecycle communications using Salesforce Marketing Cloud across divisions and metro markets. You will own journey design, segmentation, and data cleanliness to drive engagement, qualified leads, and revenue growth.

The role requires 5–7+ years in email marketing with hands-on SFMC experience and SQL/AMPscript knowledge. Strong collaboration with marketing ops, analytics, and sales is essential.

Qualifications

• Bachelor's degree in marketing, business administration, communications or a related field.
• 5–7+ years in email marketing, lifecycle marketing or marketing automation.
• 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder).
• Working command of SQL and AMPscript for segmentation and personalization.

Responsibilities

• Own the email and lifecycle strategy across divisions and metro markets — acquisition, nurture, re-engagement and post-inquiry follow-up.
• Build and manage campaigns and automated journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder).
• Design journeys that move a lead from inquiry to qualified handoff, with entry, exit and handoff criteria.
• Own segmentation and personalization through SQL, AMPscript and dynamic content, and keep audience data clean, compliant and current.
• Ensure email deliverability, maintain sender reputation, manage authentication protocols, and uphold CAN-SPAM compliance.
• Measure email's contribution to lead quality, appointments and net contracts — not open rates in isolation — through GA4, Looker and Salesforce.

Skills

Email marketing

Salesforce Marketing Cloud

SQL

AMPscript

Lifecycle marketing

Education

Bachelor's degree

Tools

Journey Builder

Automation Studio

Email Studio

Content Builder

Contact Builder

Job description

Who is Stanley Martin Homes?

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.

Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.

Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.

If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.

**Explore Opportunities Today**

Position Summary

The Email Marketing Manager is responsible for developing and executing Stanley Martin Homes' email marketing and lifecycle communications strategy. This role owns the email channel from strategy through execution, leveraging Salesforce Marketing Cloud to deliver personalized, data-driven experiences that drive engagement, lead conversion and business results. The Email Marketing Manager oversees email programs across the customer journey, including lead nurture, re-engagement, transactional communications and post-inquiry follow-up. This role partners closely with Customer Acquisition, Marketing Operations, Marketing Technology, Analytics, Content and Sales to ensure email programs support customer engagement, qualified lead generation and revenue growth.

Responsibilities and Duties

• Own the email and lifecycle strategy across divisions and metro markets — acquisition, nurture, re-engagement and post-inquiry follow-up.
• Build and manage campaigns and automated journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder).
• Design journeys that move a lead from inquiry to qualified handoff, with clear entry, exit and handoff criteria.
• Own segmentation and personalization through SQL, AMPscript and dynamic content, and keep audience data clean, compliant and current.
• Ensure email deliverability, maintain sender reputation, manage authentication protocols, and uphold CAN-SPAM compliance across all email communications.
• Measure email's contribution to lead quality, appointments and net contracts — not open rates in isolation — through GA4, Looker and Salesforce, and run a disciplined testing and optimization program.
• Manage, coach and develop direct reports while building a high-performing team.
• Complete all other duties as assigned by manager.
• Represent the company professionally in all internal and external interactions and communications.
• Adhere to and promote the Mission, Vision, and Values of Stanley Martin Companies.

Position Standards

People leadership experience.

Position Requirements

Bachelor's degree in marketing, business administration, communications or a related field. 5–7+ years in email marketing, lifecycle marketing or marketing automation, with 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder). Working command of SQL and AMPscript for segmentation and personalization.

Preferred Qualifications

Salesforce Marketing Cloud or other Salesforce certifications, and Data Cloud experience. GA4, Looker and marketing attribution platforms. Homebuilding, real estate or another high-consideration purchase category. Experience building, scaling or transforming an email marketing function. Experience evaluating and adopting AI-enabled marketing and personalization tools.

What's In It For Me

• Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
• Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
• Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
• 12 weeks of paid maternity leave through our Short-Term Disability Plan
• Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
• Continue your education with tuition and certification reimbursement
• Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
• Protect yourself from identity theft or travel mishaps with our no-cost coverage
• Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
• Get access to your paycheck early with an advanced pay option through Dayforce Wallet
• Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more

Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation's fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by _Builder_ Magazine, Stanley Martin Homes is driven to deliver on its mission to “design and build homes people love at a price they can afford.”

At Stanley Martin Homes, you're not just joining a company—you're joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.

_This position pays between $111,500.00 to $129,000.00 annually plus bonus._