Email Marketing & Loyalty Analyst for Growth & Retention

California Lottery; Sacramento (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

A state government agency in Sacramento seeks an Email Marketing and Loyalty Program Analyst to drive customer engagement through effective email marketing strategies. The role involves optimizing loyalty programs and analyzing data to enhance consumer relationships. Candidates should have a Bachelor's degree and at least three years of email marketing and loyalty marketing experience. This position offers an opportunity to contribute to a mission that supports public education through innovative marketing initiatives.

Qualifications

• Minimum of three years of hands-on email marketing experience.
• Understanding of email best practices, CAN-SPAM laws, and campaign automation.
• Strong design, copywriting, and proofreading skills.

Responsibilities

• Execute and optimize loyalty programs and email communications.
• Analyze and monitor program health using data.
• Build presentations and report on campaign performance.

Skills

Email marketing experience

Loyalty marketing knowledge

Strong analytical skills

Excellent communication skills

Project management skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce Marketing Cloud

Adobe Campaign

HubSpot

Microsoft Office Suite

Adobe Creative Cloud

Job description

A state government agency in Sacramento seeks an Email Marketing and Loyalty Program Analyst to drive customer engagement through effective email marketing strategies. The role involves optimizing loyalty programs and analyzing data to enhance consumer relationships. Candidates should have a Bachelor's degree and at least three years of email marketing and loyalty marketing experience. This position offers an opportunity to contribute to a mission that supports public education through innovative marketing initiatives.