Email Marketing Strategist: Lifecycle & Data-Driven Campaigns

TechDigital Group; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading digital marketing firm is seeking an Email Marketing Senior Analyst to enhance its email marketing efforts. The role involves developing targeted email strategies, managing large-scale campaigns, and utilizing data-driven insights to boost customer engagement and retention. Ideal candidates will possess strong analytical skills with hands-on experience using leading Email Service Providers and a solid grounding in HTML/CSS. This position offers opportunities for growth within a dynamic work environment, supporting various innovative marketing initiatives.

Qualifications

• 3-5 years experience in Email Marketing, Online Marketing, or Database Marketing.
• Experience with A/B test methodologies and campaign performance metrics.
• Strong analytical skills and comfort in a fast-paced environment.

Responsibilities

• Develop and manage email communication strategies to enhance customer engagement.
• Conduct data segmentation for targeted email sends and manage campaigns effectively.
• Partner with creative teams to optimize email templates for better performance.

Skills

Email Marketing

Data Analysis

HTML / CSS

Project Management

Audience Targeting

A/B Testing

Tools

Salesforce Marketing Cloud

Adobe Dreamweaver

SQL

Job description

A leading digital marketing firm is seeking an Email Marketing Senior Analyst to enhance its email marketing efforts. The role involves developing targeted email strategies, managing large-scale campaigns, and utilizing data-driven insights to boost customer engagement and retention. Ideal candidates will possess strong analytical skills with hands-on experience using leading Email Service Providers and a solid grounding in HTML/CSS. This position offers opportunities for growth within a dynamic work environment, supporting various innovative marketing initiatives.