Email Marketing and Loyalty Program Analyst

California Lottery; Sacramento (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

A state government agency in Sacramento seeks an Email Marketing and Loyalty Program Analyst to drive customer engagement through effective email marketing strategies. The role involves optimizing loyalty programs and analyzing data to enhance consumer relationships. Candidates should have a Bachelor's degree and at least three years of email marketing and loyalty marketing experience. This position offers an opportunity to contribute to a mission that supports public education through innovative marketing initiatives.

Qualifications

• Minimum of three years of hands-on email marketing experience.
• Understanding of email best practices, CAN-SPAM laws, and campaign automation.
• Strong design, copywriting, and proofreading skills.

Responsibilities

• Execute and optimize loyalty programs and email communications.
• Analyze and monitor program health using data.
• Build presentations and report on campaign performance.

Skills

Email marketing experience

Loyalty marketing knowledge

Strong analytical skills

Excellent communication skills

Project management skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Salesforce Marketing Cloud

Adobe Campaign

HubSpot

Microsoft Office Suite

Adobe Creative Cloud

Job description

Overview

Join to apply for the Email Marketing and Loyalty Program Analyst role at California Lottery. The California Lottery is a multi‑billion‑dollar enterprise headquartered in Sacramento that provides supplemental funding to California schools while supporting local communities. Ninety‑five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.

Job Description and Duties

The California Lottery is looking for a dynamic Email Marketing and Loyalty Program Analyst who is passionate about email marketing and fostering player relationships and retention. Under the direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II – Marketing Manager Player Loyalty and Email Communications, you will be responsible for the execution and optimization of the Lottery's loyalty programs and email communications. This role will leverage enterprise email software and proprietary loyalty program tools designed to drive customer engagement and deliver program success. The position is critical to ensuring that the Lottery provides an exceptional experience that motivates consumers to play Lottery games, builds an understanding of the Lottery's mission and impact, increases loyalty to the brand, and drives sales to generate supplemental funding for public education.

Working Conditions

• Schedule: Monday – Friday, 8:00 am to 5:00 pm
• Travel: Infrequent travel as needed.
• Other: Work during evenings or weekends may be occasionally required.

Desirable Qualifications

• A bachelor’s degree, preferably with a specialization in marketing, communications, or a related field.
• Minimum of three years of hands‑on email marketing experience. Understanding of email best practices, CAN‑SPAM laws, content creation, list management and targeting, knowledge of dynamic content, and campaign automation and orchestration.
• Minimum of three years of loyalty marketing experience on a high‑profile consumer brand. Understanding of loyalty marketing best practices and experience driving customer acquisition/enrollments/subscriptions, engagement, and retention.
• Proficiency using an advanced enterprise email marketing platform (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle/Responsys, or HubSpot). Strong HTML skills preferred.
• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams), Adobe Creative Cloud, Canva, etc. – a plus.
• Strong analytical skills. Familiarity and comfort with data, including the ability to use data to analyze and monitor program health as well as understand consumer behavior, set goals and metrics, and aid in the prioritization of initiatives and campaigns.
• Skilled communicator with experience building presentations and presenting data and promotional plans. Well‑versed in reporting out and presenting to stakeholders on campaign performance and program initiatives.
• Excellent design, copywriting, and proofreading skills with an ability to be detail‑oriented. Excellent project management skills with the ability to give direction to graphic designers, marketing agencies/vendors, and creatives. Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
• Experience in gaming, entertainment, e‑commerce, fast‑moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

Important Note

A resume is required to submit with your application package in order to be considered.

Employment Details

• Seniority level: Not Applicable
• Employment type: Full‑time
• Job function: Marketing
• Industry: Government Administration