Email Marketing Lead — Pardot & Data-Driven Campaigns

Nashville Public Radio; Washington (District of Columbia); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Healthcare

HSA

Paid time off

Parental leave

Life and disability insurance

401(k)

Transit/Parking

Pet discount plan

Job summary

The Cato Institute in Washington, DC, is seeking an Email Marketing Manager to lead email strategy, newsletters, and multi-channel campaigns using Salesforce Marketing Cloud (Pardot). This hybrid role requires collaboration with creative and web teams and reports to the Marketing Director.

Ideal candidates have 3+ years in email marketing/CRM, a related bachelor’s degree, and proven experience with newsletters, drip campaigns, and testing plans.

Qualifications

• Minimum of 3 years of experience in email marketing and CRM management.
• Bachelor's degree in a related field.
• Proficiency in Salesforce Marketing Cloud (Pardot) is required.
• Proven experience building newsletters, drip campaigns, and multi-stage email strategies.
• Strong understanding of creative briefs, with the ability to ask clarifying questions and provide actionable feedback.
• Experience collaborating with web teams to create landing pages that align with marketing campaigns.
• Demonstrated success in developing and executing testing plans for emails and landing pages.
• Strong familiarity with libertarian or classical liberal ideas and public policy perspectives.

Responsibilities

• Develop, execute, and manage newsletters, drip campaigns, and complex multi-stage email campaigns to engage diverse audiences.
• Collaborate with creative and content teams to translate briefs into actionable email marketing initiatives, providing clear direction and constructive feedback.
• Work with website and creative teams to create campaign-specific landing pages, ensuring alignment with overall marketing goals.
• Design and implement testing plans for email campaigns and landing pages, analyzing results to continuously optimize performance.
• Partner with marketing and communications team members to support broader campaigns and programs.
• Manage intake of email and CRM-related requests from departments outside marketing, ensuring proper quality control and alignment with objectives.
• Leverage audience segmentation and persona data to inform email strategy, tailoring messaging to maximize impact.
• Stay up-to-date on industry best practices in email marketing, thought leadership, and demand generation strategies.
• Handle multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.

Skills

Email marketing

CRM management

Campaign strategy

Audience segmentation

Project management

Cross-department collaboration

Education

Bachelor's degree in a related field

Tools

Salesforce Marketing Cloud (Pardot)

Job description

The Cato Institute in Washington, DC, is seeking an Email Marketing Manager to lead email strategy, newsletters, and multi-channel campaigns using Salesforce Marketing Cloud (Pardot). This hybrid role requires collaboration with creative and web teams and reports to the Marketing Director.

Ideal candidates have 3+ years in email marketing/CRM, a related bachelor’s degree, and proven experience with newsletters, drip campaigns, and testing plans.