Email Marketing Specialist

24 Seven; Torrance (CA); On-site; USD 50,000 - 61,000; Part time

Job summary

24 Seven is seeking an experienced Email Marketing Specialist contractor to manage email campaigns from intake to deployment in a regulated professional-services environment.

You will build and test emails in Salesforce Marketing Cloud Account Engagement (Pardot), manage audiences, coordinate approvals, and ensure compliance with CAN-SPAM, while delivering accurate, timely campaigns.

Qualifications

• Three or more years of hands-on experience in email marketing, marketing automation, digital marketing or a related field.
• Experience with Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience using email creation tools such as Beefree or comparable drag-and-drop email-building platforms.
• Experience building emails, creating segmented audiences, managing lists, testing and deploying campaigns.
• Ability to manage multiple concurrent requests and meet deadlines.
• Experience with Monday.com or a similar project management platform.
• Strong quality assurance skills and exceptional attention to detail.
• Working knowledge of HTML and CSS for email production and troubleshooting.
• Understanding of segmentation, personalization, list hygiene, suppression, deliverability, subscription preferences and unsubscribe management.
• Working knowledge of CAN-SPAM requirements and ability to identify when additional compliance review is needed.
• Excellent written, verbal, organizational and time-management skills.
• Ability to work independently, manage multiple concurrent requests and meet deadlines in a fast-paced environment.

Responsibilities

• Own email requests from intake through deployment.
• Manage timelines, documentation, and next steps.
• Coordinate with stakeholders across departments.
• Build emails using drag-and-drop tools and Pardot.
• Configure Campaigns in Salesforce Marketing Cloud.
• Set up subject lines, sender details, links, and personalization.
• Apply HTML/CSS for routine updates.
• Create static and dynamic audience lists.
• Review audience counts, suppression rules, and eligibility.
• Perform QA and coordinate approvals.
• Schedule deployments and monitor campaigns.
• Analyze key metrics and report performance.
• Maintain campaign documentation and close requests in the system.

Skills

Email marketing

Audience segmentation

Project coordination

Stakeholder management

Quality assurance

HTML/CSS

Education

Bachelor's degree in Marketing

Tools

Salesforce CRM

Salesforce Marketing Cloud

Pardot

Beefree

Monday.com

Job description

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Email Marketing Specialist

Contract type

Freelance

Location

Torrance , CA

Specialty

Marketing

Salary

$40/hr

Remote

No

Reference

515544

Contact name

Natalie Cronenbold

Job description

Email Marketing Specialist

We are seeking an experienced Email Marketing Specialist contractor to manage email marketing requests from intake through deployment. This hands-on role combines email production, audience development, quality assurance, and project coordination within a regulated professional-services environment.

The successful candidate will independently manage multiple campaigns, partner with cross-functional stakeholders, build and test emails and audiences, facilitate approvals, and schedule final deployments. This role is ideal for a detail-oriented marketing professional who is comfortable working in Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot).

Objectives of the Role

• Own assigned email marketing requests from intake through deployment.
• Manage concurrent priorities while maintaining accuracy, quality, and deadlines.
• Serve as the primary point of contact for campaign stakeholders.
• Maintain high standards for email quality, audience accuracy, compliance, and recipient experience.
• Identify missing requirements, delivery risks, and nonstandard requests, escalating when appropriate.

Key Responsibilities
Request & Stakeholder Management

• Assume ownership of email requests following project handoff.
• Track request status, timelines, documentation and next steps in a project management platform.
• Review requests for complete audience, content, sender, timing, call-to-action, asset and approval details.
• Work directly with stakeholders to clarify requirements, set expectations, and resolve open items.
• Communicate progress, risks, delays and required actions throughout the request lifecycle.
• Coordinate with marketing, compliance, legal, operations, technology and other internal partners as needed.

Email Development & Audience Management

• Build email creative using an approved drag-and-drop email development platform and prepare emails for deployment through Pardot.
• Configure email campaigns in Salesforce Marketing Cloud Account Engagement.
• Set up subject lines, preview text, sender details, links, calls to action, images, personalization and dynamic content.
• Apply working knowledge of HTML and CSS to make routine updates and resolve common rendering issues.
• Build and validate campaign audiences using Salesforce CRM and Pardot.
• Create static and dynamic lists using approved inclusion, exclusion, segmentation and suppression criteria.
• Review audience counts, subscription preferences, unsubscribes, bounces and eligibility conditions before deployment.

Quality Assurance & Approvals

• Perform detailed QA on email copy, formatting, links, images, personalization, dynamic content, disclosures and campaign settings.
• Test emails across common desktop and mobile email environments.
• Validate links, landing pages, sender information, audience criteria and suppression logic.
• Send test emails, coordinate stakeholder review, document revisions and confirm required approvals.
• Complete final pre-deployment checks before scheduling a campaign.

Compliance & Risk Awareness

• Apply established email marketing standards and maintain a working knowledge of CAN-SPAM requirements.
• Recognize requests that may require additional legal, regulatory, privacy or compliance review.
• Escalate nonstandard or higher-risk requests to the appropriate internal teams before proceeding.
• Follow established processes for subscriptions, unsubscribe requests, suppression rules and required disclosures.

Scheduling, Deployment & Reporting

• Schedule and deploy approved campaigns according to established procedures and timelines.
• Verify final audience selections, exclusions, sender details and approvals and send settings before launch.
• Monitor completed campaigns and investigate routine delivery or recipient issues.
• Maintain campaign documentation and close completed requests in the project management system.
• Review key metrics, including delivery, bounce, open, click-through and unsubscribe rates.
• Communicate meaningful performance or deliverability concerns to relevant stakeholders.

Required Qualifications

• Three or more years of hands-on experience in email marketing, marketing automation, digital marketing or a related field.
• Demonstrated experience managing email campaigns from intake and requirements gathering through deployment.
• Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience using email creation tools such as Beefree or comparable drag-and-drop email-building platforms.
• Experience building emails, creating segmented audiences, managing lists, testing and deploying campaigns.
• Experience managing stakeholder communications, timelines, reviews and approvals.
• Experience with Monday.com or a similar project or work-management platform.
• Strong quality assurance skills and exceptional attention to detail.
• Working knowledge of HTML and CSS for email production and troubleshooting.
• Strong understanding of segmentation, personalization, list hygiene, suppression, deliverability, subscription preferences and unsubscribe management.
• Working knowledge of CAN-SPAM requirements and the ability to identify when additional compliance or legal review is needed.
• Excellent written, verbal, organizational and time-management skills.
• Ability to work independently, manage multiple concurrent requests and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience supporting financial services, healthcare, insurance or another regulated industry.
• Experience with Monday.com.
• Experience with Salesforce Engagement Studio or automated nurture programs.
• Familiarity with A/B testing, campaign optimization and performance analysis.
• Experience troubleshooting email rendering and deliverability issues.
• Bachelor’s degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience.