Director, Targeted Email & Owned-Channel Audiences

Pfizer; New York (NY); Hybrid; USD 163,000 - 272,000; Full time

Benefits offered by this job

401(k) with Pfizer matching

Pfizer Retirement Savings Contribution

Paid vacation, holidays, and personal/

medical/dental/vision benefits

Job summary

Pfizer is seeking a CDP expert to join the US CRM Marketing team and elevate email targeting within Salesforce Data Cloud. You will build audiences, optimize data extensions, and collaborate with Marketing Channel Delivery and Accenture to deploy campaigns across Pfizer’s 20+ priority brands.

The role requires strong SQL skills, experience with Salesforce Marketing Cloud, and the ability to work in a matrix environment to influence stakeholders and deliver measurable outcomes.

Qualifications

• CDP expert with Salesforce Data Cloud experience.
• Experience querying data with SQL and understanding data schemas.
• Excellent communication within matrix organizations.

Responsibilities

• Influence US Consumer CRM targeting choices to drive business outcomes.
• Build US CRM email audiences and data extensions in Salesforce Data Cloud.
• Manage internal QA tools for Q&A on US DTC websites and support Jira-based pipelines.
• Collaborate with Marketing Channel Delivery and Accenture on SFDC audience segments and campaigns.
• Partner with engineering to understand data types available in the US DTC CDP.
• Use SFMC analytics and SFDC reporting to derive insights for targeting strategy.

Skills

SFDC Data Cloud

SQL

Relational databases

CDP expert

Stakeholder management

Education

Bachelor's degree in related field

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

Pfizer is seeking a CDP expert to join the US CRM Marketing team and elevate email targeting within Salesforce Data Cloud. You will build audiences, optimize data extensions, and collaborate with Marketing Channel Delivery and Accenture to deploy campaigns across Pfizer’s 20+ priority brands.

The role requires strong SQL skills, experience with Salesforce Marketing Cloud, and the ability to work in a matrix environment to influence stakeholders and deliver measurable outcomes.