Email Marketing Campaign Specialist

Vf; Honolulu (HI); On-site; USD 56,160 - 70,200; Full time

Job summary

VF is seeking an Email Marketing Coordinator to support the CRM team in connecting customers to the Smartwool brand through email and direct channels. You will partner with the CRM Manager and vendors to ensure timely delivery of campaigns and help with reporting and analysis.

This role focuses on coordinating email creative processes, developing and deploying emails, providing post‑campaign insights, and contributing to planning and growth strategies.

Qualifications

• 2+ years in digital marketing or e‑commerce; email experience preferred.
• Experience managing multiple projects with timelines and prioritization.
• Proficiency with Excel and data‑driven reporting; knowledge of Google Analytics a plus.
• Experience with an enterprise ESP such as Salesforce Marketing Cloud; HTML a plus.

Responsibilities

• Coordinate the email creative process from briefing to asset delivery.
• Execute the email development and deployment process.
• Provide post‑campaign analysis and support weekly reporting needs for the email channel.
• Share insights to support the email program strategy, planning, testing and growth.
• Support the planning and building of the email content calendar.
• Contribute to the CRM team’s understanding of the competitive landscape to influence and improve the email program.
• Collaborate with our team to run an efficient and effective email program.

Skills

Digital marketing

Email marketing

Project management

Data analysis

Excel

Google Analytics

HTML

Tools

Salesforce Marketing Cloud

Project management software

Job description

VF is seeking an Email Marketing Coordinator to support the CRM team in connecting customers to the Smartwool brand through email and direct channels. You will partner with the CRM Manager and vendors to ensure timely delivery of campaigns and help with reporting and analysis.

This role focuses on coordinating email creative processes, developing and deploying emails, providing post‑campaign insights, and contributing to planning and growth strategies.