Smartwool Email Marketing Coordinator

Vf; Honolulu (HI); On-site; USD 56,160 - 70,200; Full time

Job summary

VF is seeking an Email Marketing Coordinator to support the CRM team in connecting customers to the Smartwool brand through email and direct channels. You will partner with the CRM Manager and vendors to ensure timely delivery of campaigns and help with reporting and analysis.

This role focuses on coordinating email creative processes, developing and deploying emails, providing post‑campaign insights, and contributing to planning and growth strategies.

Qualifications

• 2+ years in digital marketing or e‑commerce; email experience preferred.
• Experience managing multiple projects with timelines and prioritization.
• Proficiency with Excel and data‑driven reporting; knowledge of Google Analytics a plus.
• Experience with an enterprise ESP such as Salesforce Marketing Cloud; HTML a plus.

Responsibilities

• Coordinate the email creative process from briefing to asset delivery.
• Execute the email development and deployment process.
• Provide post‑campaign analysis and support weekly reporting needs for the email channel.
• Share insights to support the email program strategy, planning, testing and growth.
• Support the planning and building of the email content calendar.
• Contribute to the CRM team’s understanding of the competitive landscape to influence and improve the email program.
• Collaborate with our team to run an efficient and effective email program.

Skills

Digital marketing

Email marketing

Project management

Data analysis

Excel

Google Analytics

HTML

Tools

Salesforce Marketing Cloud

Project management software

Job description

Email Marketing Coordinator

The Email Marketing Coordinator will support the CRM team in connecting customers to the Smartwool brand and our products through email and other direct marketing channels. Working closely with the CRM Manager and vendor partners, you will ensure the successful delivery of email campaigns and support reporting and analysis.

How You Will Make a Difference

• Coordinate the email creative process from briefing to asset delivery.
• Execute the email development and deployment process.
• Provide post‑campaign analysis and support weekly reporting needs for the email channel.
• Share insights to support the email program strategy, planning, testing and growth.
• Support the planning and building of the email content calendar.
• Contribute to the CRM team’s understanding of the competitive landscape to influence and improve the email program.
• Collaborate with our team to run an efficient and effective email program.

Who You Are

• Customer‑Obsessed: eager to grow your career in digital marketing and excited to work at a leading outdoor apparel brand.
• Process‑Oriented: execute with excellence by following a process and constantly improving based on feedback.
• Curious: excited about uncovering opportunities to better engage with customers and internal teams, using data to tell the story.
• Clear Communicator: provide updates on progress and timing, tailor communication style to audience, and present in team meetings.
• Results‑Driven: want the team to win and take pride in delivering great work.
• Collaborative: happy to lend a helping hand to others and value perspectives of different teams and departments.

Skills for Success

• 2+ years of related digital marketing or e‑commerce experience; email experience preferred but not required.
• Proven track record of managing projects and timelines, and of managing and prioritizing multiple projects with professionalism and flexibility.
• Experience working with project‑management software, supporting data‑driven decision making with reports and analysis, and optimizing campaigns with A/B testing.
• Proficiency in Microsoft Excel and Google Analytics a plus.
• Ability to draft a creative brief with clear communication objectives, messaging hierarchy and mandatories.
• Clear communicator able to navigate the creative process and provide feedback.
• Experience with an enterprise ESP (e.g., Salesforce Marketing Cloud) a plus; HTML experience a plus.
• Detail oriented and process driven.

Hiring Range: $56,160.00 USD - $70,200.00 USD annually.

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of additional compensation eligibility will be provided during the recruiting and interview process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.