CRM Campaigns Lead (Email, SMS & Push)

Socket.dev; Fargo (ND); On-site; USD 55,000 - 72,000; Full time

Job summary

Scheels is seeking a Digital Messaging Specialist to develop, execute, and evaluate Email, SMS, and Push marketing campaigns to drive sales and CRM growth. You will collaborate with merchandising, customer service, and marketing teams to align campaigns with promotions and growth goals.

Responsibilities include owning campaign calendars, building dashboards, and implementing data-driven A/B tests to optimize KPIs and customer experience.

Qualifications

• Associate's degree in Business, Marketing, or related field.
• 1-3 years marketing experience.

Responsibilities

• Own and maintain Email, SMS, and Push campaign calendars aligned with promotions.
• Develop weekly dashboards to evaluate campaign performance.
• Build and deploy targeted campaign messaging to drive CRM engagement and revenue.
• Collaborate across merchandising, customer service, fulfillment, and marketing teams.

Skills

Email marketing

SMS marketing

Push notifications

CRM

A/B testing

Campaign analytics

Presentation skills

Written & spoken communication

Education

Associate's degree in Business/Marketing

Tools

ESP platform

Marketing platforms

Job description

Scheels is seeking a Digital Messaging Specialist to develop, execute, and evaluate Email, SMS, and Push marketing campaigns to drive sales and CRM growth. You will collaborate with merchandising, customer service, and marketing teams to align campaigns with promotions and growth goals.

Responsibilities include owning campaign calendars, building dashboards, and implementing data-driven A/B tests to optimize KPIs and customer experience.