EMAIL & LIFECYCLE SPECIALIST

Socket.dev; Mechanicsville (VA); On-site; USD 82,000 - 109,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Paid time off

401(k) with match

Life and disability insurance

Tuition reimbursement

Employee referral program

Tool allowances

Job summary

Carter Machinery is seeking an Email and Lifecycle Specialist to lead email channel strategy, execution, and analytics. You will own segmentation, journeys, and performance reporting, while partnering with creators to ensure mobile-first, on-brand communications.

The role requires five+ years in email marketing, experience with Pardot/HubSpot/SFMC, and strong data-driven decision making. Expect a comprehensive compensation package and growth opportunities.

Qualifications

• Minimum five years of email marketing experience with ownership of strategy and execution.
• Proficiency with marketing automation / email platforms including segmentation and workflows.
• Strong knowledge of deliverability, list management and compliance.
• Ability to interpret performance data and drive action beyond reporting.
• Excellent organizational skills to manage concurrent sends and deadlines.

Responsibilities

• Own email channel strategy, roadmap, segmentation, build, QA, deployment, and reporting.
• Develop audience segmentation and targeted messaging across Carter's lines of business.
• Build and manage automated journeys (nurture, lifecycle, triggers, transactional).
• Own email design standards with the creative team, ensuring mobile-first branding.
• Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation.
• Lead testing programs and translate results into ongoing improvements.
• Oversee email performance reporting (opens, clicks, revenue impact) for planning.
• Own SMS channel in launch phase and integrate with email in a cross-channel strategy.
• Maintain digital asset library structure (Bynder) and document ingestions.

Skills

Email marketing

Marketing automation

Pardot

HubSpot

Salesforce Marketing Cloud

GA4

A/B testing

Deliverability

Lifecycle campaigns

Tools

Pardot

HubSpot

Salesforce Marketing Cloud

GA4

Job description

Join a Company That's Built to Elevate You.

At Carter Machinery, we don't just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We've built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that move the world forward.

Job Title: Email and Lifecycle Specialist

Location: Richmond, Virginia

Starting Compensation Range: $82,000 - $109,000 per year

What You Will Do:

Email Channel Strategy and Execution

• Own email channel end to end: strategy, roadmap, calendar, segmentation, build, QA, deployment, and reporting
• Develop audience segmentation and targeting strategies that deliver right message to right customer across Carter's lines of business
• Build and manage automated journeys and workflows (nurture, lifecycle, triggered, and transactional sends)
• Own email design and template standards in partnership with creative team, ensuring every send is on-brand and mobile-first
• Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation
• Run a consistent testing program (subject lines, content, CTAs, send timing) and turn results into ongoing improvements
• Own the email performance reporting rhythm - opens, clicks, conversions, and revenue impact - and push insights back into future planning

SMS Channel

• Own SMS as Carter launches channel, building program from ground up - platform selection input, opt-in and compliance framework (TCPA), audience strategy, and cadence
• Integrate SMS with email into a coordinated, cross-channel lifecycle strategy as it comes online

Digital Asset Management

• Own organizational structure and taxonomy for Carter's digital asset library, ensuring photos and videos are stored, named, tagged, and archived correctly
• Maintain a clear, consistent folder and metadata structure in Bynder so assets are easy to find, reuse, and keep on-brand
• Establish and document lightweight standards for how new photo and video content is ingested and organized over time
• Work in coordination with team to achieve Continuous Improvement goals and objectives
• Perform other duties as assigned

What We're Looking For:

• Minimum five years of email marketing experience, including hands-on ownership of strategy and execution
• Proficiency with a marketing automation / email platform (e.g., Pardot, HubSpot, Salesforce Marketing Cloud, or similar), including segmentation and automated workflows
• Strong grasp of email best practices: deliverability, list management, compliance, responsive design, and A/B testing
• Comfort interpreting performance data (GA4, platform analytics) and turning it into action - not just reporting it
• Excellent organization and attention to detail, with the ability to manage a calendar of concurrent sends and deadlines
• Confident partnering across teams and program managers, and comfortable recommending strategic changes
• Bonus: SMS / text-message marketing experience, digital asset management (Bynder or similar), UTM architecture, or B2B / dealer marketing experience

What Success Looks Like In This Role:

• Meeting/exceeding goals and objectives related to email channel
• Proficiency with marketing automation/email platforms
• Demonstrated knowledge of email best practices
• Accurate interpretation of performance data
• Excellent customer satisfaction skills, with the ability to build strong internal and external relationships
• Active listening with excellent written and verbal communication skills
• Promoting a positive customer experience
• Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Physical Requirements:

• Regularly required to sit and talk or hear
• Frequently required to stand, walk; use hands to finger, handle, or feel and reach with hands and arms
• Occasionally lift and/or move up to 10 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits:

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Tuition reimbursement
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You'll gain access to real learning, real advancement, and a real future in a company that is reshaping what it means to lead in our industry. If you're looking for purpose, possibilities, and a team that wins together - you belong at Carter Machinery.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals - including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law - are encouraged to apply.

Carter Machinery is a drug-free workplace.