EMAIL & LIFECYCLE SPECIALIST

Carter Machinery, Inc.; Richmond (VA); On-site; USD 82,000 - 109,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) with company match

Paid time off

Life and disability insurance

Employee referral bonus

Job summary

Carter Machinery, Inc. in Richmond, VA is seeking an Email and Lifecycle Specialist to own the email channel end-to-end, from strategy and segmentation to deployment and reporting.

You will collaborate across teams to build automated journeys, drive deliverability, and ensure campaigns are mobile-first and on-brand. You will also pioneer the SMS program, manage the digital asset library, and coordinate with stakeholders to optimize lifecycle marketing across Carter’s lines of business.

Qualifications

• Minimum five years of email marketing experience.
• Experience with marketing automation platforms and segmentation/automation workflows.
• Strong knowledge of email best practices, deliverability, list management, compliance, responsive design, and A/B testing.
• Ability to interpret GA4 and analytics and turn data into actions.
• Excellent organization and calendar management for concurrent campaigns.
• Collaborative cross-team partner, able to recommend strategic changes.
• Bonus: SMS marketing, digital asset management experience.

Responsibilities

• Own email channel end to end: strategy, calendar, segmentation, build, QA, deployment, and reporting.
• Develop audience segmentation and targeting strategies for Carter’s lines of business.
• Build and manage automated journeys and workflows (nurture, lifecycle, triggered, and transactional).
• Own email design and templates, ensure on-brand and mobile-first.
• Manage list health, deliverability, compliance (CAN-SPAM), sender reputation.
• Run testing program and turn results into improvements.
• Own email performance reporting rhythm and insights for planning.
• Own SMS program from ground up and cross-channel integration.
• Maintain taxonomy and metadata for digital asset library (Bynder).
• Coordinate with team to achieve Continuous Improvement goals.

Skills

Email marketing

Segmentation

Lifecycle campaigns

A/B testing

Analytics interpretation

Tools

Pardot

HubSpot

Salesforce Marketing Cloud

Job description

Join a Company That’s Built to Elevate You.

At Carter Machinery, we don’t just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We’ve built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well‑being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward.

Job Title:

Email and Lifecycle Specialist

Location:

Richmond, Virginia

Starting Compensation Range:

$82,000 - $109,000 per year

What You Will Do:

Email Channel Strategy and Execution

• Own email channel end to end: strategy, roadmap, calendar, segmentation, build, QA, deployment, and reporting
• Develop audience segmentation and targeting strategies that deliver right message to right customer across Carter’s lines of business
• Build and manage automated journeys and workflows (nurture, lifecycle, triggered, and transactional sends)
• Own email design and template standards in partnership with creative team, ensuring every send is on-brand and mobile-first
• Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation
• Run a consistent testing program (subject lines, content, CTAs, send timing) and turn results into ongoing improvements
• Own the email performance reporting rhythm — opens, clicks, conversions, and revenue impact — and push insights back into future planning

SMS Channel

• Own SMS as Carter launches channel, building program from ground up — platform selection input, opt-in and compliance framework (TCPA), audience strategy, and cadence
• Integrate SMS with email into a coordinated, cross-channel lifecycle strategy as it comes online

Digital Asset Management

• Own organizational structure and taxonomy for Carter’s digital asset library, ensuring photos and videos are stored, named, tagged, and archived correctly
• Maintain a clear, consistent folder and metadata structure in Bynder so assets are easy to find, reuse, and keep on-brand
• Establish and document lightweight standards for how new photo and video content is ingested and organized over time
• Work in coordination with team to achieve Continuous Improvement goals and objectives
• Perform other duties as assigned

What We’re Looking For:

• Minimum five years of email marketing experience, including hands‑on ownership of strategy and execution
• Proficiency with a marketing automation / email platform (e.g., Pardot, HubSpot, Salesforce Marketing Cloud, or similar), including segmentation and automated workflows
• Strong grasp of email best practices: deliverability, list management, compliance, responsive design, and A/B testing
• Comfort interpreting performance data (GA4, platform analytics) and turning it into action — not just reporting it
• Excellent organization and attention to detail, with the ability to manage a calendar of concurrent sends and deadlines
• Confident partnering across teams and program managers, and comfortable recommending strategic changes
• Bonus: SMS / text‑message marketing experience, digital asset management (Bynder or similar), UTM architecture, or B2B / dealer marketing experience

What Success Looks Like In This Role:

• Meeting/exceeding goals and objectives related to email channel
• Proficiency with marketing automation/email platforms
• Demonstrated knowledge of email best practices
• Accurate interpretation of performance data
• Excellent customer satisfaction skills, with the ability to build strong internal and external relationships
• Active listening with excellent written and verbal communication skills
• Promoting a positive customer experience
• Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Physical Requirements:

• Regularly required to sit and talk or hear
• Frequently required to stand, walk; use hands to finger, handle, or feel and reach with hands and arms
• Occasionally lift and/or move up to 10 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits:

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You’ll gain access to real learning, real advancement, and a real future in a company that’s reshaping what it means to lead in our industry. If you’re looking for purpose, possibilities, and a team that wins together - you belong at Carter Machinery.

Come build what matters and build your future with us.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug‑free workplace.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.