Senior Email & Lifecycle Strategist

Socket.dev; Mechanicsville (VA); On-site; USD 82,000 - 109,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Paid time off

401(k) with match

Life and disability insurance

Tuition reimbursement

Employee referral program

Tool allowances

Job summary

Carter Machinery is seeking an Email and Lifecycle Specialist to lead email channel strategy, execution, and analytics. You will own segmentation, journeys, and performance reporting, while partnering with creators to ensure mobile-first, on-brand communications.

The role requires five+ years in email marketing, experience with Pardot/HubSpot/SFMC, and strong data-driven decision making. Expect a comprehensive compensation package and growth opportunities.

Qualifications

• Minimum five years of email marketing experience with ownership of strategy and execution.
• Proficiency with marketing automation / email platforms including segmentation and workflows.
• Strong knowledge of deliverability, list management and compliance.
• Ability to interpret performance data and drive action beyond reporting.
• Excellent organizational skills to manage concurrent sends and deadlines.

Responsibilities

• Own email channel strategy, roadmap, segmentation, build, QA, deployment, and reporting.
• Develop audience segmentation and targeted messaging across Carter's lines of business.
• Build and manage automated journeys (nurture, lifecycle, triggers, transactional).
• Own email design standards with the creative team, ensuring mobile-first branding.
• Manage list health, deliverability, compliance (CAN-SPAM), and sender reputation.
• Lead testing programs and translate results into ongoing improvements.
• Oversee email performance reporting (opens, clicks, revenue impact) for planning.
• Own SMS channel in launch phase and integrate with email in a cross-channel strategy.
• Maintain digital asset library structure (Bynder) and document ingestions.

Skills

Email marketing

Marketing automation

Pardot

HubSpot

Salesforce Marketing Cloud

GA4

A/B testing

Deliverability

Lifecycle campaigns

Tools

Pardot

HubSpot

Salesforce Marketing Cloud

GA4

Job description

Carter Machinery is seeking an Email and Lifecycle Specialist to lead email channel strategy, execution, and analytics. You will own segmentation, journeys, and performance reporting, while partnering with creators to ensure mobile-first, on-brand communications.

The role requires five+ years in email marketing, experience with Pardot/HubSpot/SFMC, and strong data-driven decision making. Expect a comprehensive compensation package and growth opportunities.