Email & CRM Growth Specialist

Nashville Public Radio; Los Angeles (CA); On-site; USD 38,572 - 49,593; Full time

Benefits offered by this job

Health insurance

Retirement plan

PTO accrual

Employee discounts

Performance bonus

Job summary

LAGOM is seeking an Email & CRM Specialist to own CRM end-to-end across email, SMS, and VIP programs for our brands, with a strong focus on data-driven results. You will manage campaigns, flows, segmentation, deliverability, and retention, collaborating across multiple brands and design teams.

The role requires hands-on Klaviyo proficiency, 2–5 years in CRM for DTC/ecommerce, and a passion for analytics, creative copy, and AI-powered workflow optimization.

Qualifications

• 2–5 years of hands-on CRM/lifecycle marketing in DTC or ecommerce.
• 2–5 years of hands-on CRM experience in DTC/ecommerce.
• Proficiency in Klaviyo with flows, segmentation, campaigns, and deliverability.
• Strong analytical mindset; able to translate data into action.
• Understanding of customer segmentation and lifecycle stages.
• Canva proficiency for email/SMS creative.
• Solid knowledge of layout, typography, and brand systems.
• Strong copywriting for email/SMS content.
• Detail-oriented and capable of handling multiple brands.
• AI-savvy: comfortable using ChatGPT and Claude for workflows.

Responsibilities

• Data Analytics & Strategy — monitor performance, report results, and translate insights into actions.
• List & Segmentation — grow the list and maintain clean segments.
• Flow Automation — build and maintain automated flows across the customer lifecycle.
• Deliverability — maintain sender health so campaigns land.
• Customer Retention — run VIP, referral, and win‑back programs.
• Email Campaign — plan, write, design, and send campaigns.
• SMS Campaign — plan and execute SMS campaigns.
• Support visual asset ideation for CRM content.
• Stay current on Klaviyo features and AI tools to improve performance.

Skills

CRM

Data Analytics

Segmentation

Flow Automation

Deliverability

Email Campaign

SMS Campaign

Copywriting

Canva

AI tools

Tools

Klaviyo

Job description

LAGOM is seeking an Email & CRM Specialist to own CRM end-to-end across email, SMS, and VIP programs for our brands, with a strong focus on data-driven results. You will manage campaigns, flows, segmentation, deliverability, and retention, collaborating across multiple brands and design teams.

The role requires hands-on Klaviyo proficiency, 2–5 years in CRM for DTC/ecommerce, and a passion for analytics, creative copy, and AI-powered workflow optimization.