Email Campaigns Content Specialist

Xtend, Inc.; Grand Rapids (MI); Presencial; USD 45 000 - 65 000; Tempo integral

Resumo da oferta

In this role, you’ll collaborate with strategists, accounts and analysts to execute campaigns, optimize messaging, and ensure quality before sending. A background in email marketing and familiarity with HTML email are a plus.

Qualificações

• 2–4 years in email marketing, content creation, copywriting, marketing automation or related field.
• Degree in Marketing, Communications, Journalism, Business, or related field preferred.
• Strong writing, editing and proofreading with ability to adapt for different audiences and brands.
• Experience with email marketing platforms and HTML email is a plus.

Responsabilidades

• Write, edit and create content for email campaigns and member communications.
• Build and execute campaigns aligned to strategies and client goals.
• Design and format email layouts to look great across devices.
• Use segmentation and personalization to target audiences.
• Test and proofread campaigns before launch to ensure accuracy.
• Collaborate with strategists, accounts and analysts to meet deadlines.
• Review campaign results and identify opportunities for improvement.
• Maintain templates, docs and quality standards while supporting teammates.

Conhecimentos

Email marketing

Content creation

Copywriting

Marketing automation

Audience segmentation

Personalization

Proofreading

Writing skills

Attention to detail

Collaboration

Formação académica

Marketing/Comms/Journalism/Business degree

Ferramentas

HTML email

Microsoft Office

Descrição da oferta de emprego

In this role, you’ll collaborate with strategists, accounts and analysts to execute campaigns, optimize messaging, and ensure quality before sending. A background in email marketing and familiarity with HTML email are a plus.