Content Specialist

Xtend; Grand Rapids (MI); On-site; USD 52,000 - 68,000; Full time

Job summary

Xtend is seeking a Content Specialist to craft email campaigns, automated journeys, and member communications for credit union clients. You will combine writing, design, and technology to deliver high-quality campaigns, tailoring content to different brand voices and audiences.

The role emphasizes attention to detail, collaboration with marketing strategists and analysts, and ensuring campaigns are accurate before sending. A 2–4 year background in email marketing or related fields is preferred.

Qualifications

• 2–4 years of experience in email marketing, content creation, copywriting, marketing automation, or related field.
• Degree in Marketing, Communications, Journalism, Business or related field preferred.
• Strong writing, editing, and proofreading skills with adaptability for different audiences/brands.
• Experience with email marketing or marketing automation platforms preferred.
• Familiarity with HTML email, audience segmentation, personalization, and campaign testing a plus.
• Creative eye for design, layout, and visual presentation.

Responsibilities

• Write, edit, and create engaging content for email campaigns, automated journeys, and member communications.
• Build and execute campaigns based on approved strategies and client goals.
• Design and format email layouts, including HTML content, for cross-device compatibility.
• Use segmentation and personalization to deliver relevant messages.
• Test and proofread campaigns before launch for accuracy.
• Collaborate with strategists, account teams, and analysts to deliver campaigns on schedule.
• Review campaign results and identify opportunities to improve future communications.
• Maintain campaign templates, documentation, and quality standards.

Skills

Email marketing

Content creation

Copywriting

Marketing automation

Editing/proofreading

Audience segmentation

Education

Bachelor's degree in Marketing, Communications, Journalism, Business

Tools

Marketing automation platforms

HTML email

Microsoft Office

Job description

Great marketing isn't just about having the right message. It's about making sure that message reaches the right people, looks great, and delivers results. Xtend is looking for a creative, detail-oriented Content Specialist to bring marketing campaigns to life for our credit union clients. In this role, you'll combine writing, design, and technology to create engaging emails, automated campaigns, and member communications that connect with audiences. If you enjoy turning ideas into finished campaigns, working with different brand voices, and making sure every detail is right before hitting send, this could be a great opportunity for you.

What You'll Do

• Write, edit, and create engaging content for email campaigns, automated marketing journeys, and member communications.
• Build and execute marketing campaigns based on approved strategies and client goals.
• Design and format email layouts, including HTML email content, to ensure communications look great across devices.
• Use audience segmentation and personalization to deliver relevant messages to the right members.
• Test and proofread campaigns to ensure links, formatting, content, and audience selections are accurate before launch.
• Collaborate with marketing strategists, account teams, and analysts to deliver high-quality campaigns on schedule.
• Review campaign results and identify opportunities to improve future communications.
• Maintain campaign templates, documentation, and quality standards while supporting teammates through collaboration and knowledge sharing.

What You Bring

• 2–4 years of experience in email marketing, content creation, copywriting, marketing automation, or a related field preferred.
• A degree in Marketing, Communications, Journalism, Business, or a related field preferred. Relevant experience will also be considered.
• Strong writing, editing, and proofreading skills with the ability to adapt content for different audiences and brands.
• Experience working with email marketing or marketing automation platforms preferred.
• Familiarity with HTML email, audience segmentation, personalization, and campaign testing is a plus.
• A creative eye for design, layout, and visual presentation.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• A collaborative mindset and the ability to communicate effectively with teammates and clients.
• Experience in financial services or credit union marketing is a plus, but not required.
• Proficiency with Microsoft Office applications.

Why Join Xtend?

At Xtend, you'll have the opportunity to work on a variety of marketing campaigns that support credit unions and their members. You'll collaborate with a team that values creativity, accuracy, and continuous improvement while building your experience in content development and marketing technology.

This is an opportunity to do more than write content. You'll help turn marketing strategies into communications that reach real people and support meaningful business goals.

Requirements

WORK ENVIRONMENT & PHYSICAL ACTIVITIES

CU*Answers operates in a professional office building setting. Some job assignments at CU*Answers are primarily conducted within the office building(s) while others have moderate to extensive travel responsibilities as described in the Job Functions and/or Job Qualifications section(s) above. CU*Answers is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

Notice

This job description is not intended to be, nor should be construed as a contract for employment. CU*Answers makes no guarantee of permanent employment. This job description is to be used as a guideline to give the employee an understanding of what CU*Answers has defined this position to be. CU*Answers will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless to do so would cause an undue hardship. Disabled individuals who feel accommodation is needed to perform their job, or the job for which they have applied, must notify CU*Answers in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. CU*Answers, thereafter, will make all reasonable accommodations unless to do so would pose an undue hardship. CU*Answers is willing to accommodate disabilities to the extent a financial service organization can without impacting financial control or member service. CU*Answers is an Equal Opportunity Employer.

Xtend is an Equal Opportunity Employer. We consider all qualified applicants without regard to any status protected by applicable law.