Email Marketing Automation Specialist

Massachusetts College of Pharmacy and Health Sciences; Boston (MA); Hybrid; USD 79,000 - 88,000; Full time

Benefits offered by this job

Flexible work arrangement

Job summary

Massachusetts College of Pharmacy and Health Sciences seeks an Email Marketing Automation Specialist to lead foundational email initiatives, automated journeys, and targeted campaigns to recruit prospective students. The role focuses on personalization, technical excellence in Marketing Cloud, and collaboration across Enrollment Marketing and Information Services teams.

The position is based on the MCPHS Boston campus with occasional travel to other campuses and a flexible work arrangement.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• Minimum of 5 years of relevant and progressive experience in email marketing automation.
• Certifications in marketing automation platforms and processes highly desired.
• Strong technical skills and expertise with email marketing automation software.
• Proven ability to work with diverse stakeholders in a fast-paced environment.
• Proficiency in HTML/CSS/XML/SQL/Apex/AMPscript/Handlebars.

Responsibilities

• Develops and executes targeted email marketing communications within Salesforce Marketing Cloud, using audience data for personalization and behavioral triggers.
• Builds emails, data extensions, journeys, automations, and testing; supports landing pages, forms, and templates.
• Maintains and documents data workflows between Salesforce CRM and email systems; ensures data integrity and process accuracy.
• Writes documentation for data and technical implementations; designs, tests, and refines automation processes.
• Collaborates with internal and external partners and stays current on email marketing trends relevant to higher education.
• Supports on-campus enrollment events and other operational projects as needed.

Skills

HTML

CSS

XML

SQL

Apex

AMPscript

Handlebars

Education

Bachelor’s degree

Advanced degree preferred

Tools

Salesforce Marketing Cloud

Pardot

Marketo

FormAssembly

Mogli

Job description

The Enrollment Marketing Department seeks an Email Marketing Automation Specialist to lead the execution of foundational email initiatives, automated journeys, and ad hoc, surgical email campaigns designed to recruit prospective students to attend the university for the Enrollment Division. The Email Marketing Automation Specialist will aid in designing and maintaining creative technology solutions to manage and oversee all email communication needs, improve efficiency, and elevate messaging to prospective students. The ideal candidate is always keen on evolving personalization to ensure all communications resonate deeply and drive engagement.

They will be the subject matter expert and primary Admission-based administrator of email marketing automation systems on the Salesforce platform (operating exclusively in Marketing Cloud, alongside FormAssembly and Mogli), primarily focused on creating targeted digital experiences. To successfully manage this high volume of rapid-turnaround campaigns, the candidate must be highly organized and possess exceptional task management skills. They must also be highly collaborative, able to work with and indirectly influence and motivate multiple stakeholders to achieve desired outcomes, and enjoy understanding the technical processes undergirding systems and creating programming to further email marketing automation efforts.

This position is based on MCPHS’ Boston MA campus, with occasional travel to the other campuses. The position offers a flexible work arrangement schedule.

Email Marketing 70%

• Leverages programming/coding knowledge and Salesforce’s native languages to develop email marketing communications within Salesforce platforms to create personalized, segmented, and behavioral-based communications based on audience data using programming languages such as HTML and Salesforce programming with content provided, working with the Enrollment Marketing team to achieve goals.
• Builds and executes email communications within Salesforce platforms (Marketing Cloud) including audience lists, data extensions, email sends, automations, and testing. Communications include triggered, date-based, drip, and automated emails, plus text messages, landing pages, print.
• Creates forms, landing pages, and email templates to support marketing initiatives, information generation, and data capture.

Marketing Operations 30%

• While reporting to the Senior Director of Enrollment Marketing, the Email Marketing Automation Specialist works closely with the Senior Associate Director of Enrollment Marketing, Information Services, and the Executive Director of Admission Operations, to create, maintain, and monitor timely and accurate data flow and process integration between the Salesforce CRM and email marketing automation systems.
• Writes and maintains documentation to describe data and technical implementations, procedures, workflows logic, coding, testing, changes, and corrections. Designs, develops, documents, and implements email marketing automation programming, procedures, and processes with appropriate levels of testing.
• Collaborates with internal and external partners to ensure all technical and operational needs are met.
• Stays current on trends in email marketing, automation, and higher education to leverage capabilities to amplify and personalize communications to prospective students.
• Tracks, reports, and analyzes the performance of internal and external marketing activities, and ad-hoc analytic requests.
• Communicates changes, enhancements, and modifications of business requirements — verbally or through written documentation — to project managers, sponsors, and other stakeholders so that issues and solutions are understood.
• Contributes to sustaining and enhancing an inclusive working and learning environment.
• Assists with on-campus enrollment events, which may include nights and weekends on occasion.
• Other operations projects as assigned.

Requirements

Required:

• Bachelor’s degree; advanced degree preferred
• Minimum of 5 years of relevant and progressive experience, preferably managing email marketing automation efforts in a complex organization.
• Certifications in marketing automation platforms and processes highly desired.
• Strong set of broad technical skills and expertise with email marketing automation software.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
• Skilled at programming or markup languages such as HTML, CSS, XML, SQL, Apex, AMPscript, Handlebars Merge Language.
• Familiar with CRMs, marketing automation processes, data visualization systems, and programming languages.
• Experience working with complex files/tables and relational databases.
• Extensive use of various marketing automation platforms (e.g., Pardot, Marketing Cloud, Marketo) from execution of programs to systems design, database management and administration perspectives strongly desired, knowledge of Salesforce, Pardot, and/or Marketing Cloud preferred. Demonstrated competencies and/or ability to learn new systems and programming skills accepted in lieu of experience with Salesforce platforms.
• Knowledge of higher education and areas of enrollment, admissions, and financial aid appreciated.
• Demonstrated ability to work effectively both independently and as part of a team to meet deadlines in a fast-paced environment, and able to accommodate changing priorities.
• Experience with developing and manipulating data and reports, including creating and maintaining complex logic.
• Detail-oriented, methodical, and thorough, ensuring data accuracy, integrity, and relevance. Attention to detail is critical in this role.
• Ability to analyze, define and document requirements for data, workflow, logical processes, interfaces with other systems, internal and external checks and controls, and outputs.
• Able to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate recommendations for optimization.
• Dedicated, motivated, and driven individual who is able and willing to work hard and have fun at the same time.
• Has a desire for continuous improvement of skills and processes and possesses self-starter initiative.
• Ability to exercise critical human relations skills in establishing and maintaining effective working relations with the University community.
• Ability to work with people of all levels of technical knowledge.

Physical Requirements:

• Typical office or administrative working conditions. Staff is not exposed to adverse environmental conditions. Work is primarily sedentary in nature; there are no special physical demands.

Stipend

N/A

About Us

Applicants must be authorized to work for any employer in the U.S. MCPHS is unable to sponsor, or take over sponsorship of an employment Visa. MCPHS is also not an E-Verify institution.

About Us
Established in 1823, Massachusetts College of Pharmacy and Health Sciences (MCPHS) is the oldest institution of higher education in Boston, a city that is home to many of the world's top universities and healthcare institutions. We are one of the largest and most highly-ranked schools for health and life sciences, and our alumni and faculty continually distinguish themselves in healthcare settings around the globe.

MCPHS has more than 7000 students across campuses in Boston's Longwood Medical and Academic Area (LMA), downtown Worcester, MA and downtown Manchester, NH.

Our vision is to empower our Community to create a healthier, more equitable world, which we strive to achieve through our core values of integrity, community, engagement, collaboration, support, and innovation.

We offer competitive salaries and excellent benefits that include a substantial contribution toward the cost of medical, vision, and dental insurance, generous time off, retirement and pension plans, and flexible work arrangements to support work/life balance for our employees while supporting the MCPHS strategic plan .

MCPHS is an equal opportunity employer dedicated to ensuring equal opportunity for all members of the University community. We aim to recruit, develop, and retain the most skilled faculty and staff. All qualified applicants will be considered for employment.

Pay Range

The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay.
The actual pay rate will depend on the person's qualifications and experience.

$78,800.00 - $88,300.00 / year

Pay Transparency

The pay range associated with this posting reflects the amount the University reasonably expects to pay for this role at this time. Salary offers are determined based on experience, skills, and qualifications as well as internal equity, market data, and pay in comparison to similarly situated employees doing comparable work.

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