Electronics Category Marketing Lead

AMP Digital Marketing; Home (KS); On-site; USD 12,564 - 20,940; Full time

Job summary

Tata CLiQ, a Tata Group digital commerce platform, seeks a Category Marketing professional to drive electronics business targets by coordinating with Digital Marketing, CRM, Tech, Merchandising and Social teams. You will analyse campaigns and act as a mediator to maximise revenue across sub-categories.

Ideal candidates will have 2+ years in E-commerce / Digital Marketing with Google AdWords and UAC experience, and a strong ability to collaborate across functions to deliver measurable RoAS and

Qualifications

• Preferred: B.Tech / MBA in E-commerce / Digital Marketing with 2+ years on Google AdWords and UAC.
• Strong collaboration with Digital Marketing, CRM and merchandising teams to drive category performance.

Responsibilities

• Plan, develop and manage electronics category business targets with Digital Marketing, CRM, Tech, Merchandising and Social teams.
• Provide business insights to Digital Marketing to optimise RoAS and drive revenue per sub-category.
• Analyse campaigns and act as a bridge between electronics category and digital marketing teams.
• Develop joint marketing plans and promotions calendar aligned with business targets.

Skills

SEM

Online Advertising

Google AdWords

Shopping

PLA

Brand campaigns

MS Excel

Google UAC

Education

B.Tech / MBA

Tools

Google UAC

Job description

Tata CLiQ, a Tata Group digital commerce platform, seeks a Category Marketing professional to drive electronics business targets by coordinating with Digital Marketing, CRM, Tech, Merchandising and Social teams. You will analyse campaigns and act as a mediator to maximise revenue across sub-categories.

Ideal candidates will have 2+ years in E-commerce / Digital Marketing with Google AdWords and UAC experience, and a strong ability to collaborate across functions to deliver measurable RoAS and