Assistant Category Marketing Manager

AMP Digital Marketing; Home (KS); On-site; USD 12,564 - 20,940; Full time

Job summary

Tata CLiQ, a Tata Group digital commerce platform, seeks a Category Marketing professional to drive electronics business targets by coordinating with Digital Marketing, CRM, Tech, Merchandising and Social teams. You will analyse campaigns and act as a mediator to maximise revenue across sub-categories.

Ideal candidates will have 2+ years in E-commerce / Digital Marketing with Google AdWords and UAC experience, and a strong ability to collaborate across functions to deliver measurable RoAS and

Qualifications

• Preferred: B.Tech / MBA in E-commerce / Digital Marketing with 2+ years on Google AdWords and UAC.
• Strong collaboration with Digital Marketing, CRM and merchandising teams to drive category performance.

Responsibilities

• Plan, develop and manage electronics category business targets with Digital Marketing, CRM, Tech, Merchandising and Social teams.
• Provide business insights to Digital Marketing to optimise RoAS and drive revenue per sub-category.
• Analyse campaigns and act as a bridge between electronics category and digital marketing teams.
• Develop joint marketing plans and promotions calendar aligned with business targets.

Skills

SEM

Online Advertising

Google AdWords

Shopping

PLA

Brand campaigns

MS Excel

Google UAC

Education

B.Tech / MBA

Tools

Google UAC

Job description

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury.

At CLiQ, we encourage experiments and creativity in Technology. We develop and use technology to enhance day-to-day life and have a positive impact on customers. Tata CLiQ has a unique omni-channel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands.

Here’s What We Believe In

• We obsess over customer delight
• We are out there to find an alternate way of doing e-commerce
• We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes
• Our goals will be ambitious, demand significant stretch
• We believe in Uncomfortable Transparency
• We will always be respectful, empathetic and caring about the well-being of our teams

KEY OBJECTIVE

• The candidate will be a part of the Electronics Category Marketing Team and will work closely with other support functions such as Digital Marketing, CRM and customer retention to ensure optimum traffic mix and efficiently maximise revenue for each sub-category on a daily basis.
• This position is critical from the overall perspective as it acts as a binding force for the overall electronics category. The candidate would need to analyse digital campaigns and act as a mediator between the category and digital marketing team

Category Marketing & Business Planning

• Responsible for planning,development and performance of the electronics category business targets, working with key functions like Digital Marketing, CRM, Tech,Merchandising, Social media etc within the organization.
• Provide business insights to the digital marketing team to optimise RoAS
• Provide digital insights to the category team to drive sales and improve product assortment / pricing
• Develop Joint Marketing Plans and promotions calendar as per business targets
• Category-wise sales and web analytics to identify trends & business insights
• Liaise with key brand partners and help create a co-marketing plan to drive sales

Basic Skills -

• Google Ad Words –
• Knowledge of Shopping,
• PLA and brand campaigns Google UAC MS Excel

Preferred Qualifications

Preferred Qualifications – B.Tech / MBA E-commerce / Digital Marketing experience having worked on Google Ad Words and UAC for at least 2 years

The opportunities we us have are perfect for highly motivated and talented candidates.

We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ - PiQ – CliQ before the opportunity is missed

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury.

At CLiQ, we encourage experiments and creativity in Technology. We develop and use technology to enhance day-to-day life and have a positive impact on customers. Tata CLiQ has a unique omni-channel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands.

Basic Skills -

• Google Ad Words –
• Knowledge of Shopping,
• PLA and brand campaigns Google UAC MS Excel

Preferred Qualifications

Preferred Qualifications – B.Tech / MBA E-commerce / Digital Marketing experience having worked on Google Ad Words and UAC for at least 2 years

The opportunities we us have are perfect for highly motivated and talented candidates.

We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ - PiQ – CliQ before the opportunity is missed

Desired Skills:

• Search Engine Marketing (SEM)
• Online Advertising