Senior Marketing Analytics Lead: CJA & Digital Insights

Tata Consultancy Services; United States; On-site; USD 100,000 - 130,000; Full time

Job summary

Tata Consultancy Services is seeking an experienced Marketing Analyst with over 9 years in digital marketing for online retail. The role includes leading analysis of marketing performance using Customer Journey Analytics (CJA) and Adobe tools, defining KPIs, and collaborating with stakeholders to drive engagement and conversion.

Strong candidates will demonstrate thought leadership and a proactive approach in a fast-paced environment, backed by hands-on expertise in statistical analysis and data modelling, supporting actionable insights.

Qualifications

• 9+ years of experience as a Marketing Analyst with a strong background in digital marketing for online retail.
• Hands-on expertise in Customer Journey Analytics (CJA) and advanced statistical analysis.
• Demonstrated thought leadership and proactive approach in a fast-paced, agile environment.

Responsibilities

• Lead end-to-end analysis of digital marketing performance using CJA and Adobe tools.
• Define KPIs and measurement frameworks aligned with business objectives.
• Perform exploratory data analysis to identify trends and optimization opportunities.
• Collaborate with stakeholders to support decision-making through data insights.

Skills

Customer Journey Analytics (CJA)

Advanced statistical analysis

Collaboration with business stakeholders

Digital marketing expertise

Data storytelling

Performance tuning and monitoring

Clickstream data analysis

Tools

Adobe Analytics

Adobe Target

Microsoft fabric data agents

Azure AI Services

PySpark

Job description

Tata Consultancy Services is seeking an experienced Marketing Analyst with over 9 years in digital marketing for online retail. The role includes leading analysis of marketing performance using Customer Journey Analytics (CJA) and Adobe tools, defining KPIs, and collaborating with stakeholders to drive engagement and conversion.

Strong candidates will demonstrate thought leadership and a proactive approach in a fast-paced environment, backed by hands-on expertise in statistical analysis and data modelling, supporting actionable insights.