Editorial Director, Brand Storytelling

ButcherBox, LLC; Massachusetts, United States, Northern America, Americas; Hybrid; USD 160,000 - 183,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Unlimited PTO

Parental leave

Job summary

ButcherBox in Boston is seeking an Editorial Director to lead copy and editorial practice, shaping the brand voice across campaigns and channels. You will manage the copy team, set the editorial roadmap, and collaborate with Design, Video, Brand, CRM, Growth to tell cohesive stories about sourcing, cooking, and everyday meals.

The ideal candidate combines editorial instinct with strategic thinking, maintains a distinctive voice, and guides writers to produce high-impact content across product

Qualifications

• 10+ years of experience in copy, editorial, brand storytelling, or a related creative discipline, including meaningful experience leading writers.

Responsibilities

• Lead the copy and editorial discipline within the Creative team, working closely with designers and other partners to ensure words and visuals create one cohesive brand experience.
• Define the editorial roadmap and ownership of the ButcherBox blog, identifying stories, formats, and recurring franchises the brand should own.
• Write and shape select high-priority scripts, voiceovers, manifestos, campaign concepts, and other important expressions of the brand voice.
• Lead campaign messaging and narrative development from concept through execution, partnering with design to align verbal and visual ideas.
• Ensure the brand voice remains distinctive and human across campaigns, product stories, editorial content, and everyday customer communications.
• Develop and mentor writers, set priorities, and drive growth and quality across the team.

Skills

Copywriting

Editorial leadership

Brand storytelling

Content strategy

Writers management

Job description

ButcherBox in Boston is seeking an Editorial Director to lead copy and editorial practice, shaping the brand voice across campaigns and channels. You will manage the copy team, set the editorial roadmap, and collaborate with Design, Video, Brand, CRM, Growth to tell cohesive stories about sourcing, cooking, and everyday meals.

The ideal candidate combines editorial instinct with strategic thinking, maintains a distinctive voice, and guides writers to produce high-impact content across product