Design Director — Brand Studio Leader for Consumer Brands

ButcherBox, LLC; Massachusetts; Hybrid; USD 160,000 - 183,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Unlimited PTO

Parental leave

Learning stipend

Wellness benefits

Job summary

ButcherBox is entering an exciting new chapter. As we introduce a new brand identity and expand how the brand shows up across campaigns, packaging, retail, digital experiences, photography, video, and culture, we are looking for a Design Director to help bring that vision to life.

Reporting to the Senior Director, Creative & Content, the Design Director will lead the day-to-day design discipline within the Creative Studio.

Qualifications

• 7+ years of brand design or art direction experience.
• Experience leading branding projects for consumer brands.
• Portfolio showing brand-building and leadership contributions.
• Strong knowledge of typography, composition, and identity systems.
• Proficiency in Adobe Creative Suite.

Responsibilities

• Translate the ButcherBox creative vision and new brand identity into design systems.
• Guide design development across campaigns, digital advertising, email, web, social, video, out-of-home, print, partnerships, and activations.
• Extend central brand and campaign ideas across consumer touchpoints while maintaining a cohesive and recognizable visual identity.
• Lead the application of the brand across packaging, product labels, and retail, with an understanding of hierarchy, navigation, appetite appeal, claims, and shelf presence.
• Help shape photography and visual storytelling across food, product, lifestyle, people, farms, and animals.
• Develop creative treatments and visual references, participate in selecting production partners, and provide confident art direction on set.
• Provide clear, actionable direction as work moves from early exploration through final execution.
• Manage, mentor, and develop designers across experience levels, helping them strengthen their conceptual thinking, craft, and visual judgment.
• Build a collaborative critique culture rooted in trust, curiosity, directness, and a shared commitment to exceptional work.
• Collaborate closely with copy, video, production, marketing, growth, product, external agencies, and other cross‑functional partners.
• Present and explain design thinking clearly during creative reviews and cross‑functional conversations.
• Remain hands‑on by concepting, designing, refining, and contributing directly to high‑priority work when needed.

Skills

Brand design

Art direction

Brand building

Typography

Packaging

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

Department: Creative Studio
Reports to: Senior Director, Creative & Content
Salary Range: 160,000-182,500

Summary

ButcherBox is entering an exciting new chapter. As we introduce a new brand identity and expand how the brand shows up across campaigns, packaging, retail, digital experiences, photography, video, and culture, we are looking for a Design Director to help bring that vision to life.

Reporting to the Senior Director, Creative & Content, the Design Director will lead the day-to-day design discipline within the Creative Studio. This person will guide and develop the design team, establish effective systems and practices, and ensure that our identity is expressed consistently and thoughtfully across every consumer touchpoint.

This is a hands-on leadership role for someone with exceptional taste, strong conceptual thinking, and experience creating design-led consumer brands. The right person has helped build brands known for pushing creative boundaries and understands how typography, photography, packaging, composition, and craft work together to create a distinctive and recognizable brand—and how to help a team deliver that standard consistently.

The Design Director will remain close to the work: directing, designing, refining, and solving problems alongside the team. They will bring the focus and depth of design leadership needed to turn an ambitious creative vision into a distinctive and enduring brand experience.

What You’ll Do

• Translate the ButcherBox creative vision and new brand identity into clear, flexible, and scalable design systems.
• Guide design development across integrated campaigns, digital advertising, email, web, social, video, out-of-home, print, partnerships, and activations.
• Extend central brand and campaign ideas across consumer touchpoints while maintaining a cohesive and recognizable visual identity.
• Lead the application of the brand across packaging, product labels, and retail, with an understanding of hierarchy, navigation, appetite appeal, claims, and shelf presence.
• Help shape photography and visual storytelling across food, product, lifestyle, people, farms, and animals.
• Develop creative treatments and visual references, participate in selecting production partners, and provide confident art direction on set.
• Provide clear, actionable direction as work moves from early exploration through final execution.
• Manage, mentor, and develop designers across experience levels, helping them strengthen their conceptual thinking, craft, and visual judgment.
• Build a collaborative critique culture rooted in trust, curiosity, directness, and a shared commitment to exceptional work.
• Collaborate closely with copy, video, production, marketing, growth, product, external agencies, and other cross-functional partners.
• Present and explain design thinking clearly during creative reviews and cross-functional conversations.
• Remain hands-on by concepting, designing, refining, and contributing directly to high-priority work when needed.

What You Bring

• 7+ years of relevant experience in brand design, art direction, or a related creative discipline.
• Substantial experience within a leading branding, design, or creative agency; additional in-house consumer-brand experience is strongly preferred.
• Experience building or evolving distinctive consumer brands, ideally within food, beverage, wellness, retail, or another consumer-focused category.
• A portfolio demonstrating exceptional taste, conceptual thinking, brand-building, and meaningful personal contribution to the work.
• The ability to translate a central brand idea across campaigns, packaging, digital experiences, photography, retail, and other consumer touchpoints.
• Meaningful packaging experience and an understanding of how design performs in a competitive retail environment.
• Experience developing photography concepts and providing art direction during pre-production and on set.
• Experience formally leading, managing, or mentoring a team of designers.
• Proven ability to draw outstanding conceptual and design work from team members without taking ownership away from them.
• Strong knowledge of typography, composition, image-making, identity systems, packaging, and production.
• Proficiency in Adobe Creative Suite and fluency with contemporary design tools and workflows.
• Exceptional written, verbal, visual, and presentation skills.
• The ability to balance high creative standards with real timelines, budgets, production requirements, and business priorities.

How You Work

• You have exceptional visual instincts and can clearly explain the thinking behind them.
• You are exacting about quality but generous and collaborative in how you lead people.
• You enjoy being close to the work and are willing to step in when a project needs your craft or experience.
• You know how to elevate work while helping the person creating it maintain ownership.
• You value direct communication, curiosity, and low-ego problem-solving.
• You can work within real constraints without allowing the work to become ordinary.

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.

ButcherBox does not use artificial intelligence (AI) tools in any part of our hiring process. If you would like more information about how your data is processed, please contact us.

Create a Job Alert

Interested in building your career at ButcherBox? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Would you now or in the future require sponsorship to legally work in the US? * Select...

LinkedIn Profile

Website or portfolio

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in ButcherBox’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.