Senior Copy Manager — Brand Campaigns & Broadcast

Chewy; Boston (MA); Hybrid; USD 111,000 - 176,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Wellness programs

Pet insurance discounts

Chewy.com discounts

Job summary

Chewy in Boston seeks a Senior Copy Manager to elevate our brand voice across broadcast and social campaigns. You will lead concept development, write high-impact scripts, and collaborate with Art Directors and Producers to craft authentic, entertaining content that connects with pet parents.

The role reports to the Brand Creative Director, works in-person three days a week, and requires a track record with top-tier brands and strong writing and storytelling skills to guide cross-functional

Qualifications

• BA in English, Journalism, Communications or related field or commensurate experience.
• Minimum 7+ years’ experience concepting, developing and executing content for top tier brands and/or entertainment properties.
• Highly developed intrapersonal skills.
• Ability to operate in a fast-paced and dynamic environment.
• An ability to flawlessly multi-task and thrive under pressure and deadlines.
• You have produced broadcast work and social films.
• You think in integrated campaigns.

Responsibilities

• Conceptualize and execute brand campaigns in everything from broadcast television commercials to social media campaigns.
• Present and sell your ideas to Brand Creative Directors and then incorporate their feedback.
• Present and sell your ideas to stakeholders up to and including C-suite leadership.
• Lead concept development for brand campaigns across video, digital, social, and retail channels, delivering multi-channel ideas grounded in audience insight.
• Manage productions every step of the way.
• Own and drive the brand’s voice; define tone-of-voice across formats and touchpoints.
• Write high-impact scripts for short- and long-form video, including brand films and social spots.
• Develop other copy formats: headlines, taglines, banners, landing pages, emails.
• Collaborate with Art Directors, Producers, and partners through concepting to production.
• Attend campaign kickoffs, voiceover sessions, edits, and post-production reviews.
• Adjust messaging based on audience insight, media placement, and campaign goals.
• Mentor junior copywriters and foster a collaborative culture.
• Lead projects from start to finish with cross-functional partners.
• Guide creative across formats ensuring voice and story carry through.
• Lead by example with creative rigor and collaboration.

Skills

Brand strategy

Creative writing

Scriptwriting

Broadcast campaigns

Team leadership

Stakeholder presentation

Cross-functional collaboration

Agency/in-house experience

Storytelling

Idea development

Education

BA in English or related field

Tools

Microsoft Word

Figma

Job description

Chewy in Boston seeks a Senior Copy Manager to elevate our brand voice across broadcast and social campaigns. You will lead concept development, write high-impact scripts, and collaborate with Art Directors and Producers to craft authentic, entertaining content that connects with pet parents.

The role reports to the Brand Creative Director, works in-person three days a week, and requires a track record with top-tier brands and strong writing and storytelling skills to guide cross-functional