Brand Story Lead: Editorial Strategy & Content Growth

Sprites; San Francisco (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

Campfire is seeking a lead storyteller to own our editorial strategy, shaping narratives across long-form content, newsletters, video scripts and social formats. You will set the voice, collaborate with product marketing, social and customer marketing, and work with a video producer to deliver a distinctive, consistent brand story.

You will build an editorial program from concept to audience, writing and editing across formats, and developing source-worthy content that boosts SEO and brand

Qualifications

• 6+ years in content marketing or editorial roles.
• Exceptional writing and editing; can simplify complex B2B topics.
• Experience building an editorial program from concept to audience.
• Comfort scripting for video and collaborating with producers.
• Collaborative cross-functional work with SEO, Product Marketing, Social and Customer Marketing.
• Sound judgment on brand, tone and messaging.

Responsibilities

• Own editorial strategy and calendar across narratives, series and formats.
• Write and edit thought leadership, customer stories, founder content, launch narratives, and video scripts.
• Define Campfire’s voice: create style guide and coach contributors.
• Develop original, data-driven content that strengthens SEO/AEO authority.
• Plan with SEO & AEO to align topics and avoid duplication; co-produce when needed.
• Partner with Social and Influencer Marketing on distribution and with Creative on visual storytelling.
• Measure engagement, subscribers, pipeline impact and evolve the program.

Skills

Content strategy

Editorial writing

Video scripting

Collaboration

SEO awareness

Brand voice

Job description

Campfire is seeking a lead storyteller to own our editorial strategy, shaping narratives across long-form content, newsletters, video scripts and social formats. You will set the voice, collaborate with product marketing, social and customer marketing, and work with a video producer to deliver a distinctive, consistent brand story.

You will build an editorial program from concept to audience, writing and editing across formats, and developing source-worthy content that boosts SEO and brand