Brand Storytelling Leader — Editorial & Content Strategy

campfire; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Campfire is seeking a lead storyteller to uncover narratives in our customers, product, and market, turning them into content that readers, viewers and buyers want to engage with. You’ll set the editorial agenda for brand content, writing and editing across formats, and work with the video producer, social lead, product marketers and customer marketer to define a distinctive voice.

You’ll own the brand editorial strategy and calendar across long-form, newsletters, video scripts and social; craft

Qualifications

• 6+ years in content marketing, journalism or editorial with a recognizable voice.
• Exceptional writing and editing; translate complex B2B topics into clear content.
• Experience building an editorial program from concept to audience.
• Comfort scripting for video and collaborating with producers.
• Collaborative operating style across SEO, Product Marketing, Social and Customer Marketing.
• Sound judgment on brand, tone and what's worth saying.

Responsibilities

• Own the brand editorial strategy and calendar: narratives, series and formats across long-form, newsletter, video scripts and social.
• Write and edit thought leadership, customer stories (with Customer Marketing), founder and executive content, launch narratives, and scripts and show formats for video.
• Define and steward Campfire's voice: build the style guide and coach contributors across Marketing.
• Develop original, source-worthy content (research, data stories, frameworks) that earns attention and strengthens SEO & AEO authority.
• Co-plan with the SEO & AEO Manager to align topics and avoid duplication; hand off or co-produce where intents overlap.
• Partner with Social and Influencer Marketing on distribution and with Creative on visual storytelling.
• Measure what resonates (engagement, subscribers, assisted pipeline, qualitative feedback) and evolve the program.

Skills

Content marketing

Writing

Editing

Editorial program

Video scripting

Collaboration

Brand voice

Job description

Campfire is seeking a lead storyteller to uncover narratives in our customers, product, and market, turning them into content that readers, viewers and buyers want to engage with. You’ll set the editorial agenda for brand content, writing and editing across formats, and work with the video producer, social lead, product marketers and customer marketer to define a distinctive voice.

You’ll own the brand editorial strategy and calendar across long-form, newsletters, video scripts and social; craft