Editorial Director: Brand Storytelling & Voice

ButcherBox, LLC; Watertown (MA); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Health: medical, dental, vision

401(k) with generous match

Annual bonus

Unlimited vacation / PTO

Parental leave

Learning stipend

Free monthly ButcherBox

Wellness reimbursement

EAP

Job summary

ButcherBox is a certified B Corp headquartered in Boston, and celebrated for Best Workplace honors. Editorial Director leads the copy and editorial practice, shaping brand stories and ensuring voice clarity across every touchpoint.

This role sits on the Creative team and collaborates with Design, Video, Brand, Social, CRM, Growth, and more. The role focuses on defining content strategy, owning story arcs, and guiding a team of writers to produce compelling narratives about sourcing, cooking,

Qualifications

• 10+ years of experience in copy, editorial, brand storytelling, or a related creative discipline.
• Experience owning content strategy and connecting stories across channels, formats, and stages of the customer journey.
• Experience stewarding and scaling a distinctive voice for a consumer brand across a wide range of touchpoints.
• A portfolio demonstrating exceptional writing and conceptual thinking across campaigns, digital experiences, scripts, voiceovers, and editorial storytelling.
• Strong editorial judgment and a clear point of view on what makes content resonate, how ideas travel across social and other channels, and what is distinctive enough for a brand to own.
• The curiosity, resourcefulness, and persistence to seek out people, information, and details rather than waiting for a fully formed story or brief.
• The ability to lead and develop writers with empathy, rigor, and clear expectations.
• Experience developing integrated ideas with design and creative partners rather than treating copy as a downstream deliverable.
• A strong ear for spoken language and experience writing for video, performance, or other audio-led formats.
• The ability to move comfortably between setting direction, providing critique, presenting to senior stakeholders, and contributing directly to priority work.
• Genuine curiosity about food, cooking, sourcing, culture, and the role food plays in people’s lives.

Responsibilities

• Own the brand’s content strategy, defining the stories, audiences, formats, and role each channel plays in building a cohesive narrative over time.
• Own the story arc across the brand, proactively uncovering stories, connecting disparate information, and shaping campaigns, product stories, editorial content, and everyday communications into a meaningful larger narrative.
• Steward, apply, and flex the ButcherBox voice across campaigns, web, CRM, paid media, organic social, packaging, video, retail, partnerships, and customer experience.
• Lead the adoption and consistent application of the voice established through the ButcherBox rebrand.
• Lead campaign messaging and narrative development from early concept through final execution, working with the design team to develop verbal and visual ideas together.
• Make complex subjects—including sourcing standards, animal welfare, food quality, cooking, convenience, and the food system—clear, human, and compelling.
• Lead, manage, and develop the copy team, creating clarity around roles, priorities, expectations, and growth.
• Set the creative and editorial bar, providing thoughtful critique that strengthens both the work and the writers producing it.
• Define the editorial roadmap, including ownership of the ButcherBox blog, and identify the stories, formats, and recurring franchises the brand is uniquely positioned to create.
• Write and shape select high-priority scripts, voiceovers, manifestos, campaign concepts, and other important expressions of the brand voice.
• Work with producers, directors, editors, motion designers, and talent to ensure writing, performance, sound, pacing, and visuals tell one cohesive story.
• Use audience insight and content performance to inform decisions while maintaining a strong editorial point of view.
• Present strategies, concepts, and creative work to senior leaders and cross-functional partners with clarity and conviction.

Skills

Copywriting

Editorial leadership

Brand storytelling

Content strategy

Portfolio writing

Job description

ButcherBox is a certified B Corp headquartered in Boston, and celebrated for Best Workplace honors. Editorial Director leads the copy and editorial practice, shaping brand stories and ensuring voice clarity across every touchpoint.

This role sits on the Creative team and collaborates with Design, Video, Brand, Social, CRM, Growth, and more. The role focuses on defining content strategy, owning story arcs, and guiding a team of writers to produce compelling narratives about sourcing, cooking,